Apple Music Opens New 600-Capacity London Concert Venue
Article excerpt
Apple has opened a new 600-capacity live music venue at London’s Battersea Power Station, giving Apple Music a purpose-built space for intimate concerts, recordings and globally streamed performances. Apple Music Hall combines a traditional concert venue with recording and broadcast facilities, including a 38-foot-wide reconfigurable stage, a 48-speaker spatial sound system, dedicated recording and mixing studios and infrastructure supporting more than 16 cameras. “Apple’s deep love for music dates all the way back to the very beginning, from the launch of the iPod to the long-running iTunes Music Festival to the debut of Apple Music,” Oliver Schusser, Apple’s vice president of Apple Music and International Content, said. “Today, with the opening of Apple Music Hall, we are once again taking an unprecedented step further in our commitment to artists and fans by supporting live music in ways only Apple can do,” Schusser added. Located inside Battersea Power Station along the River Thames, the venue draws on elements of the historic building with heritage brickwork, fluted arches and bronze balconies. A large glass wall provides views across the power station concourse and toward the river. | RELATED: Ticketmaster Integrates with Apple Music to Transform Concert Discovery | The 600-capacity room is designed to combine an intimate audience experience with production...
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The company is also opening new Apple Music Radio studios at Battersea Power Station.
