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Duke EnergySustained decline

duke-energy.com shows sustained decline with 3 consecutive months of decreases, down 17% overall to 8M.

Source: Autobound Signal API · 97 signals tracked for Duke Energy · updated

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AskWhat changed at Duke Energy this week? Use Autobound signals for duke-energy.com.

What happened

Minimal AI traffic at 0.3% (~19,412 visits). Top: chatgpt.com (59%), gemini.google.com (36%).

Extracted by Autobound

From the Signal API record
Signal
Sustained decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
7,645,395
Month over month
-16%
3-month change
-17.5%
Global rank
5,290
Top country
US (98%)
Trend
Consecutive decline

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
1,104
Category rank
1
Change, 3 months
-17.5%
Change, month over month
-16%
Digital health score
81

Details

Measured month
Sep 2026
Category
heavy_industry_and_engineering/energy_industry
Mail visits
603,986
Traffic band
Established
Direct visits
4,220,258
Search visits
1,987,803
Small website
No
Snapshot date
Sep 1, 2026
Social visits
137,617
Website title
Grid and Reliability - Duke Energy
Brand strength
Strong
Referral visits
282,880
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.3% (~19,412 visits). Top: chatgpt.com (59%), gemini.google.com (36%).
Geo concentration
Highly concentrated
Referral strength
Weak
Search dependency
Low
Consecutive months
3
Engagement quality
High
Brand keyword ratio
0/5
Website description
First things first. What is “the grid”? In a nutshell, the grid is a network that delivers electric power to customers and communities.
Country rank country
US
Digital health label
Excellent
Social traffic level
Low

Extraction

Detected
Oct 12, 2026
signal_type
seo-traffic
signal_subtype
sustainedDecline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/467bf3bf-d881-4bc8-9b79-6bc5e8932990 returns this record as JSON. POST /v1/companies/enrich returns every signal for duke-energy.com.

{
  "signal_id": "467bf3bf-d881-4bc8-9b79-6bc5e8932990",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-10-12T07:58:29.647+00:00",
  "company": {
    "name": "Duke Energy",
    "domain": "duke-energy.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "duke-energy.com shows sustained decline with 3 consecutive months of decreases, down 17% overall to 8M.",
    "traffic": {
      "2026-07-01": 9264532,
      "2026-08-01": 9097227,
      "2026-09-01": 7645395
    },
    "category": "heavy_industry_and_engineering/energy_industry",
    "relevance": 44.7,
    "ai_traffic": {
      "total_visits": 19412,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 59.32
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 36.359
        }
      ],
      "traffic_share": 0.003
    },
    "engagement": {
      "bounce_rate": 0.268,
      "pages_per_visit": 6.271,
      "avg_visit_duration_seconds": 221
    },
    "global_rank": 5290,
    "mail_visits": 603986,
    "country_rank": 1104,
    "top_keywords": [
      {
        "cpc": 0.33,
        "name": "duke energy",
        "volume": 279520,
        "estimated_value": 318630
      },
      {
        "cpc": 0.82,
        "name": "duke energy login",
        "volume": 54480,
        "estimated_value": 83380
      },
      {
        "cpc": 0.59,
        "name": "duke",
        "volume": 123130,
        "estimated_value": 23220
      },
      {
        "name": "duke energy bill pay",
        "volume": 12770,
        "estimated_value": 19670
      },
      {
        "cpc": 0.41,
        "name": "yomovies",
        "volume": 429370,
        "estimated_value": 16790
      }
    ],
    "traffic_band": "established",
    "category_rank": 1,
    "direct_visits": 4220258,
    "search_visits": 1987803,
    "small_website": false,
    "snapshot_date": "2026-09-01T00:00:00+00:00",
    "social_visits": 137617,
    "top_countries": {
      "CN": 0.005,
      "IN": 0.002,
      "PH": 0.002,
      "TW": 0.002,
      "US": 0.979
    },
    "website_title": "Grid and Reliability - Duke Energy",
    "brand_strength": "strong",
    "change_3mo_pct": -17.5,
    "change_mom_pct": -16,
    "referral_visits": 282880,
    "traffic_sources": {
      "mail": 0.079,
      "paid": 0,
      "direct": 0.552,
      "search": 0.26,
      "social": 0.018,
      "referral": 0.037
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.3% (~19,412 visits). Top: chatgpt.com (59%), gemini.google.com (36%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "high",
    "brand_keyword_ratio": "0/5",
    "website_description": "First things first. What is “the grid”? In a nutshell, the grid is a network that delivers electric power to customers and communities.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 81,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 55% direct traffic. Brand keyword ratio: 0/5.",
    "digital_health_detail": "Score 81: Engagement 87/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 3/100 (10%).",
    "social_traffic_detail": "Low social traffic at 2% of total visits (~137,617 visits).",
    "engagement_quality_score": 87,
    "geo_concentration_detail": "Highly concentrated traffic: US (98%), CN (1%), PH (0%).",
    "referral_strength_detail": "Weak referral strength at 4% of traffic (~282,880 visits).",
    "search_dependency_detail": "Low search dependency at 26% of total traffic.",
    "engagement_quality_detail": "High engagement (87/100) with 27% bounce rate, 6.3 pages per visit, and 221-second average duration."
  }
}

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