forever21.com shows sustained decline with 3 consecutive months of decreases, down 35% overall to 723K.

{
  "signal_id": "19f53676-a22a-4b94-9708-46a0c666c3f2",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-10-12T08:38:10.493+00:00",
  "company": {
    "name": "Forever 21",
    "domain": "forever21.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "forever21.com shows sustained decline with 3 consecutive months of decreases, down 35% overall to 723K.",
    "traffic": {
      "2026-07-01": 1111422,
      "2026-08-01": 954813,
      "2026-09-01": 723346
    },
    "category": "lifestyle/fashion_and_apparel",
    "relevance": 58.2,
    "ai_traffic": {
      "total_visits": 2312,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 43.286
        }
      ],
      "traffic_share": 0.003
    },
    "engagement": {
      "bounce_rate": 0.358,
      "pages_per_visit": 3.449,
      "avg_visit_duration_seconds": 76
    },
    "global_rank": 63781,
    "mail_visits": 11574,
    "country_rank": 15103,
    "top_keywords": [
      {
        "cpc": 0.25,
        "name": "forever 21",
        "volume": 64760,
        "estimated_value": 58770
      },
      {
        "cpc": 0.3,
        "name": "forever21",
        "volume": 15370,
        "estimated_value": 18460
      },
      {
        "cpc": 0.28,
        "name": "forever21+",
        "volume": 2960,
        "estimated_value": 1790
      },
      {
        "cpc": 0.19,
        "name": "forever 21 canada",
        "volume": 1800,
        "estimated_value": 1300
      },
      {
        "cpc": 0.32,
        "name": "forecer 21",
        "volume": 690,
        "estimated_value": 940
      }
    ],
    "traffic_band": "developing",
    "category_rank": 573,
    "direct_visits": 158413,
    "search_visits": 447751,
    "small_website": false,
    "snapshot_date": "2026-09-01T00:00:00+00:00",
    "social_visits": 38337,
    "top_countries": {
      "BR": 0.011,
      "CA": 0.06,
      "GB": 0.012,
      "IN": 0.015,
      "US": 0.743
    },
    "website_title": "Forever 21 | Shop The Latest Trends & Must-Have Styles",
    "brand_strength": "moderate",
    "change_3mo_pct": -34.9,
    "change_mom_pct": -24.2,
    "referral_visits": 15190,
    "traffic_sources": {
      "mail": 0.016,
      "paid": 0,
      "direct": 0.219,
      "search": 0.619,
      "social": 0.053,
      "referral": 0.021
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.3% (~2,312 visits). Top: chatgpt.com (43%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "high",
    "consecutive_months": 3,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "4/5",
    "website_description": "Discover the latest in women’s, men’s, plus-size, kids' fashion, accessories, and beauty with everyday low prices - and new styling drops added regularly. Shop now.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 55,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Moderate brand recognition with 22% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 55: Engagement 53/100 (25%), Volume 75/100 (20%), Brand 44/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 3/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 5% of total visits (~38,337 visits).",
    "engagement_quality_score": 53,
    "geo_concentration_detail": "Highly concentrated traffic: US (74%), CA (6%), IN (2%).",
    "referral_strength_detail": "Weak referral strength at 2% of traffic (~15,190 visits).",
    "search_dependency_detail": "High search dependency at 62% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (53/100) with 36% bounce rate, 3.4 pages per visit, and 76-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/19f53676-a22a-4b94-9708-46a0c666c3f2 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"forever21.com","limit":20}'