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General Motors10-K: Market share loss

GM's US car market share plummets from 7.3% to 2.1% in two years

Read at SEC EDGAR

Source: Autobound Signal API · 115 signals tracked for General Motors · updated

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AskWhat changed at General Motors this week? Use Autobound signals for gm.com.

What happened

The company's market share in the U.S. car segment has collapsed, falling from 7.3% in 2023 to just 2.1% in 2025. This severe decline creates immense pressure to improve marketing effectiveness, dealer network performance, and product strategy.

Source

SEC EDGARJan 27, 2026

Annual report (Form 10-K)

General Motors 10-K

Filing excerpt

United States Cars 2,719 57 2.1 % 2,946 178 6.0 % 3,070 224 7.3 %

sec.gov/Archives/edgar/data/1467858/000146785826000013/gm-20251231.htmRead the full source

Other signals in this filing (11)

Extracted by Autobound

From the Signal API record
Signal
10-K: Market share loss

What this signalsFilings often name leadership changes, deals and spending plans.

Filed
Jan 27, 2026

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The full record

From the Signal API record

Numbers

Percent
-5.2% (Absolute decline in US car market share from 7.3% in 2023 to 2.1% in 2025)

Details

CIK
1467858
Accession number
0001467858-26-000013
Timeframe
Multi year
Filing year
2026
Why it matters
Urgency to improve

Topics and mentions

Regions named

  • United States
  • North America

Extraction

Confidence
High
Relevance
90%
Sentiment
Negative
Detected
Feb 3, 2026
signal_type
sec-10k
signal_subtype
marketShareLoss

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The API returns more than this page shows

This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
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Show the full JSONThe record on this page and the API request

GET /v1/signals/f24bb5ac-18f7-4e4b-a981-4322f778926d returns this record as JSON. POST /v1/companies/enrich returns every signal for gm.com.

{
  "signal_id": "f24bb5ac-18f7-4e4b-a981-4322f778926d",
  "signal_type": "sec-10k",
  "signal_subtype": "marketShareLoss",
  "detected_at": "2026-02-03T08:23:53.825+00:00",
  "company": {
    "name": "General Motors",
    "domain": "gm.com"
  },
  "data": {
    "detail": "The company's market share in the U.S. car segment has collapsed, falling from 7.3% in 2023 to just 2.1% in 2025. This severe decline creates immense pressure to improve marketing effectiveness, dealer network performance, and product strategy.",
    "metrics": {
      "pct": -0.052,
      "timeframe": "multi_year",
      "pct_context": "Absolute decline in US car market share from 7.3% in 2023 to 2.1% in 2025"
    },
    "summary": "GM's US car market share plummets from 7.3% to 2.1% in two years",
    "excerpts": "United States Cars 2,719 57 2.1 % 2,946 178 6.0 % 3,070 224 7.3 %",
    "relevance": 0.9,
    "sentiment": "negative",
    "confidence": "high",
    "source_url": "https://www.sec.gov/Archives/edgar/data/1467858/000146785826000013/gm-20251231.htm",
    "filing_date": "2026-01-27",
    "filing_year": 2026,
    "sales_relevance": "Urgency to improve",
    "signal_category": "market",
    "regions_mentioned": [
      "United States",
      "North America"
    ]
  }
}

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