kalshi.com traffic declined 26% to 14M monthly visits.

{
  "signal_id": "5fa47463-ee48-4a00-8d8e-fa440c976f4d",
  "signal_type": "seo-traffic",
  "signal_subtype": "trafficDecline",
  "detected_at": "2026-09-11T10:17:51.58+00:00",
  "company": {
    "name": "Kalshi",
    "domain": "kalshi.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "kalshi.com traffic declined 26% to 14M monthly visits.",
    "traffic": {
      "2026-06-01": 17430258,
      "2026-07-01": 19358771,
      "2026-08-01": 14360445
    },
    "category": "computers_electronics_and_technology/computers_electronics_and_technology",
    "relevance": 85,
    "ai_traffic": {
      "total_visits": 56458,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 56.774
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 11.06
        },
        {
          "name": "claude.ai",
          "rank": 3,
          "share": 5.265
        },
        {
          "name": "perplexity.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.004
    },
    "engagement": {
      "bounce_rate": 0.317,
      "pages_per_visit": 11.336,
      "avg_visit_duration_seconds": 813
    },
    "global_rank": 2304,
    "mail_visits": 143604,
    "country_rank": 592,
    "top_keywords": [
      {
        "cpc": 4.08,
        "name": "kalshi",
        "volume": 817980,
        "estimated_value": 1262570
      },
      {
        "name": "kalshi wisconsin governor",
        "volume": 23500,
        "estimated_value": 62160
      },
      {
        "cpc": 3.92,
        "name": "michigan senate kalshi",
        "volume": 19770,
        "estimated_value": 49240
      },
      {
        "cpc": 5.33,
        "name": "kalshi michigan senate",
        "volume": 18760,
        "estimated_value": 46900
      },
      {
        "cpc": 1.14,
        "name": "padres",
        "volume": 489490,
        "estimated_value": 31470
      }
    ],
    "traffic_band": "major",
    "category_rank": 21,
    "direct_visits": 8745511,
    "search_visits": 3891681,
    "small_website": false,
    "snapshot_date": "2026-08-01T00:00:00+00:00",
    "social_visits": 588778,
    "top_countries": {
      "BR": 0.015,
      "CA": 0.015,
      "GB": 0.011,
      "MX": 0.011,
      "US": 0.841
    },
    "website_title": "Kalshi - Prediction Market for Trading the Future",
    "brand_strength": "strong",
    "change_3mo_pct": -17.6,
    "change_mom_pct": -25.8,
    "referral_visits": 631860,
    "traffic_sources": {
      "mail": 0.01,
      "paid": 0,
      "direct": 0.609,
      "search": 0.271,
      "social": 0.041,
      "referral": 0.044
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.4% (~56,458 visits). Top: chatgpt.com (57%), gemini.google.com (11%), claude.ai (5%), perplexity.ai (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "4/5",
    "website_description": "Kalshi is a regulated exchange & prediction market where you can trade on the outcome of real-world events. Buy and sell Event Contracts.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 80,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 61% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 80: Engagement 94/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 40/100 (15%), Rank 100/100 (15%), AI Readiness 4/100 (10%).",
    "social_traffic_detail": "Low social traffic at 4% of total visits (~588,778 visits).",
    "engagement_quality_score": 94,
    "geo_concentration_detail": "Highly concentrated traffic: US (84%), BR (2%), CA (2%).",
    "referral_strength_detail": "Weak referral strength at 4% of traffic (~631,860 visits).",
    "search_dependency_detail": "Low search dependency at 27% of total traffic.",
    "engagement_quality_detail": "High engagement (94/100) with 32% bounce rate, 11.3 pages per visit, and 813-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/5fa47463-ee48-4a00-8d8e-fa440c976f4d \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"kalshi.com","limit":20}'