KFC opens next-generation restaurant in Texas
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KFC has opened a prototype restaurant in McKinney, Texas, designed as a "learning laboratory" and next-generation location. Here, the chain is testing ideas for the menu, service, and design before deciding which ones to roll out across its entire U.S. network. Opened on September 26, the "Open House" restaurant is the first of its kind for KFC. The company describes it as a real restaurant used to gain insights into what resonates well with guests, employees, and the business. "With 'Open House', the 'Kentucky Fried Comeback' comes to life in a single restaurant," said Catherine Tan-Gillespie, President of KFC U.S. The concept builds on the chain's tradition of fried chicken and hospitality, supplementing them with new flavors and experiences. "It gives guests a reason to (re)discover us while simultaneously providing us with a real restaurant where we can learn what works for guests, teams, and the business, in order to then roll out the best ideas across the entire system," Tan-Gillespie added. Testing new dayparts The next-generation restaurant is open from 6 a.m. to midnight. This allows KFC to test breakfast and late-night offerings that have not previously played a significant role in the U.S. business. According to a press release, the breakfast menu includes sandwiches, "Original Recipe" chicken tenders, hash brown sticks, mini cronuts, as well as freshly brewed...
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