mccormickcorporation.com shows sustained decline with 3 consecutive months of decreases, down 32% overall to 28K.

{
  "signal_id": "6a2f8663-a825-44db-94cb-a4cd5a62e2f8",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-10-12T08:38:23.975+00:00",
  "company": {
    "name": "McCormick",
    "domain": "mccormickcorporation.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "mccormickcorporation.com shows sustained decline with 3 consecutive months of decreases, down 32% overall to 28K.",
    "traffic": {
      "2026-07-01": 40627,
      "2026-08-01": 40379,
      "2026-09-01": 27709
    },
    "category": "food_and_drink/food_and_drink",
    "relevance": 50,
    "ai_traffic": {
      "total_visits": 30,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 53.828
        }
      ],
      "traffic_share": 0.001
    },
    "engagement": {
      "bounce_rate": 0.423,
      "pages_per_visit": 1.762,
      "avg_visit_duration_seconds": 36
    },
    "global_rank": 1053937,
    "mail_visits": 859,
    "country_rank": 481278,
    "top_keywords": [
      {
        "cpc": 0.64,
        "name": "mccormick",
        "volume": 28540,
        "estimated_value": 920
      },
      {
        "cpc": 1,
        "name": "mccormick & company",
        "volume": 2310,
        "estimated_value": 390
      },
      {
        "name": "can mccormick biscuit mix containers be reused",
        "estimated_value": 350
      },
      {
        "cpc": 1.79,
        "name": "mccormick and company",
        "volume": 580,
        "estimated_value": 280
      },
      {
        "name": "grown for good",
        "volume": 690,
        "estimated_value": 230
      }
    ],
    "traffic_band": "emerging",
    "category_rank": 2269,
    "direct_visits": 8590,
    "search_visits": 12608,
    "small_website": false,
    "snapshot_date": "2026-09-01T00:00:00+00:00",
    "social_visits": 1219,
    "top_countries": {
      "CA": 0.075,
      "IN": 0.105,
      "MX": 0.06,
      "PL": 0.076,
      "US": 0.45
    },
    "website_title": "Contact | McCormick Corporation",
    "brand_strength": "moderate",
    "change_3mo_pct": -31.8,
    "change_mom_pct": -31.4,
    "referral_visits": 2106,
    "traffic_sources": {
      "mail": 0.031,
      "paid": 0,
      "direct": 0.31,
      "search": 0.455,
      "social": 0.044,
      "referral": 0.076
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.1% (~30 visits). Top: chatgpt.com (54%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "moderate",
    "consecutive_months": 3,
    "engagement_quality": "low",
    "brand_keyword_ratio": "1/5",
    "website_description": "mccormick & company, incorporated is a global leader in flavor, seasonings and spices. the company manufactures, markets and distributes spices, seasoning mixes, condiments and other flavorful products to the entire food industry",
    "country_rank_country": "US",
    "digital_health_label": "fair",
    "digital_health_score": 38,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 31% direct traffic. Brand keyword ratio: 1/5.",
    "digital_health_detail": "Score 38: Engagement 31/100 (25%), Volume 50/100 (20%), Brand 62/100 (15%), Diversification 60/100 (15%), Rank 10/100 (15%), AI Readiness 1/100 (10%).",
    "social_traffic_detail": "Low social traffic at 4% of total visits (~1,219 visits).",
    "engagement_quality_score": 31,
    "geo_concentration_detail": "Moderately concentrated traffic: US (45%), IN (11%), PL (8%).",
    "referral_strength_detail": "Moderate referral strength at 8% of traffic (~2,106 visits).",
    "search_dependency_detail": "Moderate search dependency at 46% of total traffic.",
    "engagement_quality_detail": "Low engagement (31/100) with 42% bounce rate, 1.8 pages per visit, and 36-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/6a2f8663-a825-44db-94cb-a4cd5a62e2f8 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"mccormickcorporation.com","limit":20}'