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McDonald'sTraffic snapshot

mcdonalds.com received 26M monthly visits with traffic from 5 countries.

Source: Autobound Signal API · 101 signals tracked for McDonald's · updated

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AskWhat changed at McDonald's this week? Use Autobound signals for mcdonalds.com.

What happened

Minimal AI traffic at 0.5% (~123,845 visits). Top: chatgpt.com (94%), perplexity.ai (1%), gemini.google.com (0%), claude.ai (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
26,459,230
Month over month
-6.7%
3-month change
-2.7%
Global rank
1,970
Top country
US (48%)
Trend
Fluctuating

More from McDonald's

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The full record

From the Signal API record

Numbers

Country rank
1,059
Category rank
20
Change, 3 months
-2.7%
Change, month over month
-6.7%
Digital health score
61

Details

Measured month
Sep 2026
Category
food_and_drink/restaurants_and_delivery
Mail visits
555,644
Traffic band
Major
Direct visits
5,873,949
Search visits
15,505,109
Small website
No
Snapshot date
Sep 1, 2026
Social visits
926,073
Website title
Privacy Policy | McDonald's Ireland
Brand strength
Moderate
Referral visits
1,746,309
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.5% (~123,845 visits). Top: chatgpt.com (94%), perplexity.ai (1%), gemini.google.com (0%), claude.ai (0%).
Geo concentration
Moderately concentrated
Search dependency
High
Consecutive months
1
Brand keyword ratio
3/5
Country rank country
US
Digital health label
Good
Social traffic level
Low
Brand strength detail
Moderate brand recognition with 22% direct traffic. Brand keyword ratio: 3/5.
Digital health detail
Score 61: Engagement 40/100 (25%), Volume 100/100 (20%), Brand 44/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 5/100 (10%).
Social traffic detail
Low social traffic at 4% of total visits (~926,073 visits).

Extraction

Detected
Oct 12, 2026
signal_type
seo-traffic
signal_subtype
baseline

Use this data

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Start Free1,000 free creditsUse it in Claude via MCP
Show the full JSONThe record on this page and the API request

GET /v1/signals/641b2637-6f4a-494c-af73-a7b9c7981264 returns this record as JSON. POST /v1/companies/enrich returns every signal for mcdonalds.com.

{
  "signal_id": "641b2637-6f4a-494c-af73-a7b9c7981264",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-10-12T08:30:12.588+00:00",
  "company": {
    "name": "McDonald's",
    "domain": "mcdonalds.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "mcdonalds.com received 26M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-07-01": 27202408,
      "2026-08-01": 28349121,
      "2026-09-01": 26459230
    },
    "category": "food_and_drink/restaurants_and_delivery",
    "relevance": 22.7,
    "ai_traffic": {
      "total_visits": 123845,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 93.853
        },
        {
          "name": "perplexity.ai",
          "rank": 2,
          "share": 1.237
        },
        {
          "name": "gemini.google.com",
          "rank": 3,
          "share": 0.013
        },
        {
          "name": "claude.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.005
    },
    "engagement": {
      "bounce_rate": 0.513,
      "pages_per_visit": 2.893,
      "avg_visit_duration_seconds": 77
    },
    "global_rank": 1970,
    "mail_visits": 555644,
    "country_rank": 1059,
    "top_keywords": [
      {
        "cpc": 0.39,
        "name": "mcdonalds",
        "volume": 922000,
        "estimated_value": 1091190
      },
      {
        "cpc": 0.39,
        "name": "mcdonald's",
        "volume": 579760,
        "estimated_value": 601640
      },
      {
        "cpc": 0.27,
        "name": "mc donalds",
        "volume": 182480,
        "estimated_value": 298170
      },
      {
        "cpc": 0.44,
        "name": "mcdonalds menu",
        "volume": 141980,
        "estimated_value": 258430
      },
      {
        "cpc": 0.15,
        "name": "麥當勞",
        "volume": 104280,
        "estimated_value": 182350
      }
    ],
    "traffic_band": "major",
    "category_rank": 20,
    "direct_visits": 5873949,
    "search_visits": 15505109,
    "small_website": false,
    "snapshot_date": "2026-09-01T00:00:00+00:00",
    "social_visits": 926073,
    "top_countries": {
      "AU": 0.062,
      "DE": 0.062,
      "GB": 0.073,
      "TW": 0.075,
      "US": 0.475
    },
    "website_title": "Privacy Policy | McDonald's Ireland",
    "brand_strength": "moderate",
    "change_3mo_pct": -2.7,
    "change_mom_pct": -6.7,
    "referral_visits": 1746309,
    "traffic_sources": {
      "mail": 0.021,
      "paid": 0,
      "direct": 0.222,
      "search": 0.586,
      "social": 0.035,
      "referral": 0.066
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.5% (~123,845 visits). Top: chatgpt.com (94%), perplexity.ai (1%), gemini.google.com (0%), claude.ai (0%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "high",
    "consecutive_months": 1,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "3/5",
    "website_description": "Privacy Policy | McDonald's Ireland",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 61,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 22% direct traffic. Brand keyword ratio: 3/5.",
    "digital_health_detail": "Score 61: Engagement 40/100 (25%), Volume 100/100 (20%), Brand 44/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 5/100 (10%).",
    "social_traffic_detail": "Low social traffic at 4% of total visits (~926,073 visits).",
    "engagement_quality_score": 40,
    "geo_concentration_detail": "Moderately concentrated traffic: US (48%), TW (8%), GB (7%).",
    "referral_strength_detail": "Moderate referral strength at 7% of traffic (~1,746,309 visits).",
    "search_dependency_detail": "High search dependency at 59% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (40/100) with 51% bounce rate, 2.9 pages per visit, and 77-second average duration."
  }
}

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