r/FacebookAds
Time to go organic boys. I gave up on ads today.
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My wife's birthday is coming 2 weeks. My youngest daughter was born 1 month ago. This was supposed to be the time when I could take my family away for a nice vacation - but since 12. October - things simply died - and as a husband and father - you feel like the absolute last loser. They already started getting worse since around January this year - MoM negative percentages on the Stripe dashboard. But this month - truly fucking demonic. Never saw 0 sale days in almost 4 years of running meta ads - but saw so many once since October. Number of transactions crashed from 15-20 to 1-3. Everything died. And the funny thing? I had a big following on Youtube and Instagram. Around 500k subscribers on YouTube and 200k on Instagram - but I stopped uploading on both of them - forgot my organic audience because hey - meta was bringing in the money. Also had an email list of close to 120k subscribers. 60k left from that now because the growth has been net negative after I started sending out more emails to the list - the ones remaining are just in for the show / spectacle. I don't think they will buy anything - so I am thinking about deleting the list and starting new completely. Many of them are in the list since 5 years. I had to barely put any effort inside in recording and editing and posting new content. I just had to come up with ad angles. And I neglected everything organic...
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