Netflix names former Disney executive Rice as new content chief as Bajaria departs

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  "signal_type": "news",
  "signal_subtype": "leaves",
  "detected_at": "2026-10-16T04:38:19+00:00",
  "company": {
    "name": "Netflix",
    "domain": "netflix.com"
  },
  "data": {
    "url": "https://brandequity.economictimes.indiatimes.com/amp/news/media/netflix-names-former-disney-executive-rice-as-new-content-chief-as-bajaria-departs/134982431",
    "title": "Netflix names former Disney executive Rice as new content chief as Bajaria departs - ET BrandEquity",
    "contact": "Bela Bajaria",
    "excerpt": "Highlights Peter Rice appointed as Netflix's chief content officer. Bela Bajaria departs after nearly a decade at Netflix. Netflix lays off 1,000 employees amid engagement concerns. Netflix New Releases: What are the must-watch Netflix releases for the week of October 9-15? Netflix said on Thursday it appointed former Disney executive Peter Rice as chief content officer, succeeding Bela Bajaria, who is leaving after nearly a decade at the streaming platform. Here are more details: Rice will oversee Netflix's content strategy from October 26, including series, films and live events across regions Advt Previously, he served as chairman of Walt Disney Television and chairman of general entertainment at The Walt Disney Company Meanwhile, Bajaria joined Netflix in 2016 and was named chief content officer in January 2023 During her tenure, Netflix released pop-culture hits such as \" Bridgerton \" and \" Squid Game \" and expanded live programming through multi-year partnerships with WWE and the NFL Webinar From Prompt to Possibility Explore how AI, creative agents, and Creative Cloud can help turn ideas into impactful work, accelerate iteration, and unlock new possibilities while keeping creators in control. Thu, 29 Oct 2026 Register Now Event The Experience Council Enterprise technology environments are becoming increasingly complex as organisations operate across cloud platforms...",
    "summary": "Bela Bajaria is leaving Netflix after serving nearly a decade at the streaming platform.",
    "planning": false,
    "image_url": "https://etimg.etb2bimg.com/thumb/msid-134982431,imgsize-33514,width-1200,height=627,overlay-etbrandequity,resizemode-75/media/netflix-names-former-disney-executive-rice-as-new-content-chief-as-bajaria-departs.jpg",
    "job_title": "chief content officer",
    "confidence": 0.95,
    "published_at": "2026-10-16T04:38:19Z",
    "job_title_tags": [
      "directors",
      "management"
    ],
    "article_sentence": "Netflix said on Thursday it appointed former Disney executive Peter Rice as chief content officer, succeeding Bela Bajaria, who is leaving after nearly a decade at the streaming platform."
  }
}

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