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NetflixBuying intent

Netflix is reportedly looking for a new media buying agency after expressing dissatisfaction with incumbents IPG Mediabrands and Omnicom.

Source: Autobound Signal API · 111 signals tracked for Netflix · updated

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What happened

Post: "Netflix looking for new media buying agency"

Source

RedditOct 26, 2026By u/Fuzzy_Gazelle_870

r/advertising

Netflix looking for new media buying agency

upvotes
59
comments
34

Post

Highlighted: the lines this signal was extracted from

Just got the word from the top. Netfix is not happy with IPG Media Brands-Omnicom.

reddit.com/r/advertising/comments/1xfhzfo/netflix_looking_for_new_med...Read the full source

Comments on the post

5 of 34 comments
  • “Publicis bound?”

    u/SerGemini42 points · Oct 26, 2026View

  • “We at Publicis will take it. Low commissions or better no commissions for 1 year. Fuck our employees. We won’t pay them well anyways haha”

    u/codalark40 points · Oct 26, 2026View

  • “Doesn’t Dentsu manage most of their media buying?”

    u/Purple-Fishing-502316 points · Oct 26, 2026View

  • “publicis already celebrating as we speak”

    u/thepiggysmallz15 points · Oct 26, 2026View

  • “Do you know what specifically they did not like? Wait, DM as to not doxx thyself if you have an answer.”

    u/ETPHNHM12 points · Oct 26, 2026View

Extracted by Autobound

From the Signal API record
Signal
Buying intent

What this signalsUser posts often show product pain before it reaches reviews or churn.

Subreddit
r/advertising
Stage
Evaluating
Event date
Oct 2026

Companies

  • IPG MediabrandsAlso named
  • OmnicomAlso named
  • Publicis GroupeAlso named
  • DentsuAlso named
  • Horizon MediaAlso named

The full record

From the Signal API record

Numbers

Mentions
2

Details

Timing
In progress
Category
media buying agency
Virality
High
Post kind
Text
Prominence
Core
Company's role
Buyer

Topics and mentions

Topics

  • agency review
  • media buying
  • rfp

Extraction

Sentiment
Negative
Detected
Oct 26, 2026
signal_type
reddit-company
signal_subtype
buyingIntent

Use this data

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The API returns more than this page shows

This page shows a preview. The full reddit-company record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/3a5a22c9-ce76-587c-a3a0-a0f3ff966549 returns this record as JSON. POST /v1/companies/enrich returns every signal for netflix.com.

{
  "signal_id": "3a5a22c9-ce76-587c-a3a0-a0f3ff966549",
  "signal_type": "reddit-company",
  "signal_subtype": "buyingIntent",
  "detected_at": "2026-10-26T00:07:43+00:00",
  "company": {
    "name": "Netflix",
    "domain": "netflix.com"
  },
  "data": {
    "nsfw": false,
    "stage": "evaluating",
    "awards": 0,
    "timing": "in_progress",
    "topics": [
      "agency review",
      "media buying",
      "rfp"
    ],
    "post_id": "1xfhzfo",
    "summary": "Netflix is reportedly looking for a new media buying agency after expressing dissatisfaction with incumbents IPG Mediabrands and Omnicom.",
    "category": "media buying agency",
    "comments": [
      {
        "url": "https://www.reddit.com/r/advertising/comments/1xfhzfo/comment/19rnn3p4d7e8w/",
        "depth": 0,
        "score": 42,
        "author": "SerGemini",
        "excerpt": "Publicis\n\n bound?",
        "posted_at": "2026-10-26T00:10:10.000Z",
        "author_url": "https://www.reddit.com/user/SerGemini/"
      },
      {
        "url": "https://www.reddit.com/r/advertising/comments/1xfhzfo/comment/19rnrgo0i23mr/",
        "depth": 0,
        "score": 40,
        "author": "codalark",
        "excerpt": "We at Publicis will take it. Low commissions or better no commissions for 1 year. Fuck our employees. We won’t pay them well anyways haha",
        "posted_at": "2026-10-26T01:47:56.000Z",
        "author_url": "https://www.reddit.com/user/codalark/"
      },
      {
        "url": "https://www.reddit.com/r/advertising/comments/1xfhzfo/comment/19rnnb5u9pt5u/",
        "depth": 0,
        "score": 16,
        "author": "Purple-Fishing-5023",
        "excerpt": "Doesn’t Dentsu\n\n manage most of their media buying?",
        "posted_at": "2026-10-26T00:14:49.000Z",
        "author_url": "https://www.reddit.com/user/Purple-Fishing-5023/"
      },
      {
        "url": "https://www.reddit.com/r/advertising/comments/1xfhzfo/comment/19rnojfnt3qas/",
        "depth": 0,
        "score": 15,
        "author": "thepiggysmallz",
        "excerpt": "publicis already celebrating as we speak",
        "posted_at": "2026-10-26T00:42:23.000Z",
        "author_url": "https://www.reddit.com/user/thepiggysmallz/"
      },
      {
        "url": "https://www.reddit.com/r/advertising/comments/1xfhzfo/comment/19rnn71thttr6/",
        "depth": 0,
        "score": 12,
        "author": "ETPHNHM",
        "excerpt": "Do you know what specifically they did not like? Wait, DM as to not doxx thyself if you have an answer.",
        "posted_at": "2026-10-26T00:12:15.000Z",
        "author_url": "https://www.reddit.com/user/ETPHNHM/"
      },
      {
        "url": "https://www.reddit.com/r/advertising/comments/1xfhzfo/comment/19rnuiqp0wjxc/",
        "depth": 0,
        "score": 3,
        "author": "new-acc-who-dis",
        "excerpt": "Why? The Stock is only down 40% over the last year",
        "posted_at": "2026-10-26T02:56:29.000Z",
        "author_url": "https://www.reddit.com/user/new-acc-who-dis/"
      },
      {
        "url": "https://www.reddit.com/r/advertising/comments/1xfhzfo/comment/19rnnbd618tls/",
        "depth": 0,
        "score": 1,
        "author": "shotsallover",
        "excerpt": "They’re not? Perish the thought.",
        "posted_at": "2026-10-26T00:14:57.000Z",
        "author_url": "https://www.reddit.com/user/shotsallover/"
      },
      {
        "url": "https://www.reddit.com/r/advertising/comments/1xfhzfo/comment/19rnwr8i5k7oh/",
        "depth": 0,
        "score": 1,
        "author": "945093",
        "excerpt": "i still want to know what went down with netflix and palisades media group, like for the best i never got hired there lmao but at least i'd have the insider info",
        "posted_at": "2026-10-26T03:46:37.000Z",
        "author_url": "https://www.reddit.com/user/945093/"
      }
    ],
    "evidence": [
      "[post] Netflix looking for new media buying agency",
      "[post] Just got the word from the top. Netfix is not happy with IPG Media Brands-Omnicom."
    ],
    "virality": "high",
    "post_date": "2026-10-26T00:07:43.000Z",
    "post_kind": "text",
    "post_text": "Just got the word from the top. Netfix is not happy with IPG Media Brands-Omnicom.",
    "sentiment": "negative",
    "subreddit": "advertising",
    "event_date": "2026-10",
    "post_title": "Netflix looking for new media buying agency",
    "prominence": "core",
    "source_url": "https://www.reddit.com/r/advertising/comments/1xfhzfo/netflix_looking_for_new_media_buying_agency/",
    "entity_role": "buyer",
    "post_author": "Fuzzy_Gazelle_870",
    "upvote_ratio": 0.9538461538461539,
    "mention_count": 2,
    "mention_surge": false,
    "subreddit_url": "https://www.reddit.com/r/advertising/",
    "total_upvotes": 59,
    "comments_total": 34,
    "total_comments": 34,
    "event_date_text": "Just got the word",
    "other_companies": [
      {
        "name": "IPG Mediabrands",
        "role": "incumbent"
      },
      {
        "name": "Omnicom",
        "role": "incumbent",
        "domain": "omc.com"
      },
      {
        "name": "Publicis Groupe",
        "role": "alternative",
        "domain": "publicisgroupe.com"
      },
      {
        "name": "Dentsu",
        "role": "alternative",
        "domain": "dentsu.com"
      },
      {
        "name": "Horizon Media",
        "role": "alternative",
        "domain": "horizonmedia.com"
      }
    ],
    "post_author_url": "https://www.reddit.com/user/Fuzzy_Gazelle_870/",
    "signal_category": "intent",
    "comments_included": 12
  }
}

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