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Nike10-K: Pricing pressure

NIKE faces intense competition from adidas, lululemon, On, and others.

Read at SEC EDGAR

Source: Autobound Signal API · 100 signals tracked for Nike · updated

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What happened

The company explicitly identifies intense competition and rapid changes in consumer preferences as significant operational risks. A broad list of direct competitors, including both established players and high-growth brands, suggests ongoing pressure on pricing, innovation, and market share.

Source

SEC EDGARJul 15, 2026

Annual report (Form 10-K)

Nike 10-K for FY2026

Filing excerpt

The athletic footwear, apparel and equipment industry is highly competitive on a worldwide basis.

sec.gov/Archives/edgar/data/320187/000032018726000088/nke-20260531.htmRead the full source

Other signals in this filing (10)

Extracted by Autobound

From the Signal API record
Signal
10-K: Pricing pressure

What this signalsFilings often name leadership changes, deals and spending plans.

Period
FY2026
Fiscal year end
05/31
Filed
Jul 15, 2026

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The full record

From the Signal API record

Details

CIK
320187
Accession number
0000320187-26-000088
Filing year
2026
Why it matters
Cost optimization needed
Signal category
Market

Topics and mentions

Competitors

  • adidas
  • Anta
  • ASICS
  • Deckers
  • Li Ning
  • lululemon athletica
  • New Balance
  • On

Extraction

Confidence
High
Relevance
90%
Sentiment
Negative
Detected
Jul 21, 2026
signal_type
sec-10k
signal_subtype
pricingPressure

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The API returns more than this page shows

This page shows a preview. The full sec-10k record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
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Show the full JSONThe record on this page and the API request

GET /v1/signals/f8889261-50b3-4a63-b134-44356bca4677 returns this record as JSON. POST /v1/companies/enrich returns every signal for nike.com.

{
  "signal_id": "f8889261-50b3-4a63-b134-44356bca4677",
  "signal_type": "sec-10k",
  "signal_subtype": "pricingPressure",
  "detected_at": "2026-07-21T07:03:21.059+00:00",
  "company": {
    "name": "Nike",
    "domain": "nike.com"
  },
  "data": {
    "detail": "The company explicitly identifies intense competition and rapid changes in consumer preferences as significant operational risks. A broad list of direct competitors, including both established players and high-growth brands, suggests ongoing pressure on pricing, innovation, and market share.",
    "summary": "NIKE faces intense competition from adidas, lululemon, On, and others.",
    "excerpts": "The athletic footwear, apparel and equipment industry is highly competitive on a worldwide basis.",
    "relevance": 0.9,
    "sentiment": "negative",
    "confidence": "high",
    "source_url": "https://www.sec.gov/Archives/edgar/data/320187/000032018726000088/nke-20260531.htm",
    "filing_date": "2026-07-15",
    "filing_year": 2026,
    "fiscal_year_end": "05/31",
    "sales_relevance": "Cost optimization needed",
    "signal_category": "market",
    "competitors_mentioned": [
      "adidas",
      "Anta",
      "ASICS",
      "Deckers",
      "Li Ning",
      "lululemon athletica",
      "New Balance",
      "On"
    ]
  }
}

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