nike.com shows sustained decline with 3 consecutive months of decreases, down 18% overall to 105M.

{
  "signal_id": "8e0ca521-40e8-4d44-86f0-a36fdfb6823b",
  "signal_type": "seo-traffic",
  "signal_subtype": "sustainedDecline",
  "detected_at": "2026-10-12T08:28:14.072+00:00",
  "company": {
    "name": "Nike",
    "domain": "nike.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "nike.com shows sustained decline with 3 consecutive months of decreases, down 18% overall to 105M.",
    "traffic": {
      "2026-07-01": 127981046,
      "2026-08-01": 124488692,
      "2026-09-01": 105283928
    },
    "category": "lifestyle/fashion_and_apparel",
    "relevance": 61.7,
    "ai_traffic": {
      "top_prompts": [
        "What are the key differences between cushioned running shoes and stability running shoes, and how do I choose the best type based on my gait and injury history?",
        "Can you recommend training shoes suitable for mixed-surface workouts that balance comfort, support, and durability for someone who runs on roads and light trails?",
        "How should I measure my foot and select the correct shoe size and width to prevent common issues like heel slippage, blisters, or arch pain during long runs?"
      ],
      "total_visits": 635132,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 65.001
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 4.835
        },
        {
          "name": "claude.ai",
          "rank": 3,
          "share": 0.891
        },
        {
          "name": "perplexity.ai",
          "rank": 4,
          "share": 0
        },
        {
          "name": "grok.com",
          "rank": 5,
          "share": 0
        }
      ],
      "traffic_share": 0.006
    },
    "engagement": {
      "bounce_rate": 0.403,
      "pages_per_visit": 4.436,
      "avg_visit_duration_seconds": 162
    },
    "global_rank": 309,
    "mail_visits": 1789827,
    "country_rank": 183,
    "top_keywords": [
      {
        "cpc": 0.35,
        "name": "nike",
        "volume": 3234530,
        "estimated_value": 3946870
      },
      {
        "cpc": 0.6,
        "name": "running shoes sale",
        "volume": 1777920,
        "estimated_value": 229090
      },
      {
        "cpc": 0.14,
        "name": "나이키",
        "volume": 88230,
        "estimated_value": 184280
      },
      {
        "cpc": 0.58,
        "name": "nike usa",
        "volume": 53360,
        "estimated_value": 153150
      },
      {
        "cpc": 0.51,
        "name": "nike mind 001",
        "volume": 81590,
        "estimated_value": 125580
      }
    ],
    "traffic_band": "dominant",
    "category_rank": 8,
    "direct_visits": 30427055,
    "search_visits": 48114755,
    "small_website": false,
    "snapshot_date": "2026-09-01T00:00:00+00:00",
    "social_visits": 6106468,
    "top_countries": {
      "CA": 0.034,
      "GB": 0.053,
      "JP": 0.037,
      "KR": 0.04,
      "US": 0.404
    },
    "website_title": "Nike. Just Do It",
    "brand_strength": "moderate",
    "change_3mo_pct": -17.7,
    "change_mom_pct": -15.4,
    "referral_visits": 4211357,
    "traffic_sources": {
      "mail": 0.017,
      "paid": 0,
      "direct": 0.289,
      "search": 0.457,
      "social": 0.058,
      "referral": 0.04
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.6% (~635,132 visits). Top: chatgpt.com (65%), gemini.google.com (5%), claude.ai (1%), perplexity.ai (0%), grok.com (0%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "weak",
    "search_dependency": "moderate",
    "consecutive_months": 3,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "3/5",
    "website_description": "Nike delivers innovative products, experiences and services to inspire athletes.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 71,
    "social_traffic_level": "moderate",
    "brand_strength_detail": "Moderate brand recognition with 29% direct traffic. Brand keyword ratio: 3/5.",
    "digital_health_detail": "Score 71: Engagement 69/100 (25%), Volume 100/100 (20%), Brand 58/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 6/100 (10%).",
    "social_traffic_detail": "Moderate social traffic at 6% of total visits (~6,106,468 visits).",
    "engagement_quality_score": 69,
    "geo_concentration_detail": "Moderately concentrated traffic: US (40%), GB (5%), KR (4%).",
    "referral_strength_detail": "Weak referral strength at 4% of traffic (~4,211,357 visits).",
    "search_dependency_detail": "Moderate search dependency at 46% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (69/100) with 40% bounce rate, 4.4 pages per visit, and 162-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/8e0ca521-40e8-4d44-86f0-a36fdfb6823b \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"nike.com","limit":20}'