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Northrop GrummanTraffic snapshot

northropgrumman.com received 1M monthly visits with traffic from 5 countries.

Source: Autobound Signal API · 106 signals tracked for Northrop Grumman · updated

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AskWhat changed at Northrop Grumman this week? Use Autobound signals for northropgrumman.com.

What happened

Minimal AI traffic at 0.6% (~8,016 visits). Top: chatgpt.com (78%), gemini.google.com (18%), perplexity.ai (4%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
1,264,685
Month over month
+19.8%
3-month change
+17.9%
Global rank
28,551
Top country
US (87%)
Trend
Fluctuating

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
6,655
Category rank
2
Change, 3 months
+17.9%
Change, month over month
+19.8%
Digital health score
70

Details

Measured month
Sep 2026
Category
heavy_industry_and_engineering/aerospace_and_defense
Mail visits
54,381
Traffic band
Established
Direct visits
400,905
Search visits
498,286
Small website
No
Snapshot date
Sep 1, 2026
Social visits
194,761
Website title
Northrop Grumman's Equal Employment Opportunity and Affirmative Action Policies | Northrop Grumman
Brand strength
Moderate
Referral visits
56,911
AI traffic level
Minimal
AI traffic detail
Minimal AI traffic at 0.6% (~8,016 visits). Top: chatgpt.com (78%), gemini.google.com (18%), perplexity.ai (4%).
Geo concentration
Highly concentrated
Referral strength
Weak
Consecutive months
1
Engagement quality
High
Brand keyword ratio
4/5
Website description
We believe every person has the right to equal employment opportunity and to be treated with fairness, dignity and equal consideration.
Country rank country
US
Digital health label
Good
Brand strength detail
Moderate brand recognition with 32% direct traffic. Brand keyword ratio: 4/5.
Digital health detail
Score 70: Engagement 80/100 (25%), Volume 100/100 (20%), Brand 63/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 6/100 (10%).

Extraction

Detected
Oct 12, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/5a95530d-5976-4be0-a0da-b5337c0716e5 returns this record as JSON. POST /v1/companies/enrich returns every signal for northropgrumman.com.

{
  "signal_id": "5a95530d-5976-4be0-a0da-b5337c0716e5",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-10-12T08:14:23.336+00:00",
  "company": {
    "name": "Northrop Grumman",
    "domain": "northropgrumman.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "northropgrumman.com received 1M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-07-01": 1072236,
      "2026-08-01": 1055637,
      "2026-09-01": 1264685
    },
    "category": "heavy_industry_and_engineering/aerospace_and_defense",
    "relevance": 55.4,
    "ai_traffic": {
      "total_visits": 8016,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 77.881
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 18.462
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 3.657
        }
      ],
      "traffic_share": 0.006
    },
    "engagement": {
      "bounce_rate": 0.393,
      "pages_per_visit": 7.042,
      "avg_visit_duration_seconds": 212
    },
    "global_rank": 28551,
    "mail_visits": 54381,
    "country_rank": 6655,
    "top_keywords": [
      {
        "cpc": 1.22,
        "name": "northrop grumman",
        "volume": 126230,
        "estimated_value": 103330
      },
      {
        "cpc": 1.09,
        "name": "northrop grumman careers",
        "volume": 25830,
        "estimated_value": 36460
      },
      {
        "cpc": 1.1,
        "name": "northrop grumman internships",
        "volume": 9050,
        "estimated_value": 8720
      },
      {
        "cpc": 0.76,
        "name": "northrop grumman jobs",
        "volume": 6120,
        "estimated_value": 8250
      },
      {
        "cpc": 1.18,
        "name": "northrup grumman",
        "volume": 5040,
        "estimated_value": 3200
      }
    ],
    "traffic_band": "established",
    "category_rank": 2,
    "direct_visits": 400905,
    "search_visits": 498286,
    "small_website": false,
    "snapshot_date": "2026-09-01T00:00:00+00:00",
    "social_visits": 194761,
    "top_countries": {
      "GB": 0.028,
      "IN": 0.006,
      "JP": 0.009,
      "SG": 0.012,
      "US": 0.872
    },
    "website_title": "Northrop Grumman's Equal Employment Opportunity and Affirmative Action Policies | Northrop Grumman",
    "brand_strength": "moderate",
    "change_3mo_pct": 17.9,
    "change_mom_pct": 19.8,
    "referral_visits": 56911,
    "traffic_sources": {
      "mail": 0.043,
      "paid": 0,
      "direct": 0.317,
      "search": 0.394,
      "social": 0.154,
      "referral": 0.045
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.6% (~8,016 visits). Top: chatgpt.com (78%), gemini.google.com (18%), perplexity.ai (4%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "moderate",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "4/5",
    "website_description": "We believe every person has the right to equal employment opportunity and to be treated with fairness, dignity and equal consideration.",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 70,
    "social_traffic_level": "high",
    "brand_strength_detail": "Moderate brand recognition with 32% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 70: Engagement 80/100 (25%), Volume 100/100 (20%), Brand 63/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 6/100 (10%).",
    "social_traffic_detail": "High social traffic at 15% of total visits (~194,761 visits).",
    "engagement_quality_score": 80,
    "geo_concentration_detail": "Highly concentrated traffic: US (87%), GB (3%), SG (1%).",
    "referral_strength_detail": "Weak referral strength at 5% of traffic (~56,911 visits).",
    "search_dependency_detail": "Moderate search dependency at 39% of total traffic.",
    "engagement_quality_detail": "High engagement (80/100) with 39% bounce rate, 7 pages per visit, and 212-second average duration."
  }
}

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