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OpenAITraffic surge

openai.com traffic surged 27% to 259M monthly visits.

Source: Autobound Signal API · 143 signals tracked for OpenAI · updated

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What happened

Significant AI traffic at 21.5% (~55,723,184 visits). Top: chatgpt.com (99%), gemini.google.com (1%), perplexity.ai (0%), claude.ai (0%), grok.com (0%), copilot.microsoft.com (0%), chat.deepseek.com (0%).

Extracted by Autobound

From the Signal API record
Signal
Traffic surge

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
259,461,422
Month over month
+27%
3-month change
+31.5%
Global rank
147
Top country
US (26%)
Trend
Consecutive growth

Latest signals at other companies

The full record

From the Signal API record

Numbers

Country rank
188
Category rank
5
Change, 3 months
+31.5%
Change, month over month
+27%
Digital health score
78

Details

Measured month
Sep 2026
Category
AI chatbots and tools
Mail visits
3,891,921
Traffic band
Dominant
Direct visits
111,568,411
Search visits
55,265,283
Small website
No
Snapshot date
Sep 1, 2026
Social visits
9,600,073
Website title
OpenAI
Brand strength
Strong
Referral visits
22,832,605
AI traffic level
Significant
AI traffic detail
Significant AI traffic at 21.5% (~55,723,184 visits). Top: chatgpt.com (99%), gemini.google.com (1%), perplexity.ai (0%), claude.ai (0%), grok.com (0%), copilot.microsoft.com (0%), chat.deepseek.com (0%).
Geo concentration
Moderately concentrated
Referral strength
Moderate
Search dependency
Low
Consecutive months
3
Brand keyword ratio
1/5
Website description
We believe our research will eventually lead to artificial general intelligence, a system that can solve human-level problems. Building safe and beneficial AGI is our mission.
Country rank country
US
Digital health label
Excellent
Social traffic level
Low
Brand strength detail
Strong brand recognition with 43% direct traffic. Brand keyword ratio: 1/5.

Extraction

Detected
Oct 12, 2026
signal_type
seo-traffic
signal_subtype
trafficSurge

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
Show the full JSONThe record on this page and the API request

GET /v1/signals/70e3a7c2-b80f-4373-a188-1c5cbd4ad867 returns this record as JSON. POST /v1/companies/enrich returns every signal for openai.com.

{
  "signal_id": "70e3a7c2-b80f-4373-a188-1c5cbd4ad867",
  "signal_type": "seo-traffic",
  "signal_subtype": "trafficSurge",
  "detected_at": "2026-10-12T07:55:30.043+00:00",
  "company": {
    "name": "OpenAI",
    "domain": "openai.com"
  },
  "data": {
    "trend": "consecutive_growth",
    "summary": "openai.com traffic surged 27% to 259M monthly visits.",
    "traffic": {
      "2026-07-01": 197235347,
      "2026-08-01": 204335158,
      "2026-09-01": 259461422
    },
    "category": "ai_chatbots_and_tools",
    "relevance": 100,
    "ai_traffic": {
      "top_prompts": [
        "What are the key differences between major large language model offerings in terms of capabilities, latency, and typical use cases?",
        "How can I design an ethical policy and safety checklist for deploying a generative AI chatbot in a customer support workflow?",
        "What steps should an engineering team follow to integrate a state-of-the-art text-generation API into an existing web application, including recommended architecture patterns and safeguards?"
      ],
      "total_visits": 55723184,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 98.66
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 0.926
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 0.197
        },
        {
          "name": "claude.ai",
          "rank": 4,
          "share": 0
        },
        {
          "name": "grok.com",
          "rank": 5,
          "share": 0
        },
        {
          "name": "copilot.microsoft.com",
          "rank": 6,
          "share": 0
        },
        {
          "name": "chat.deepseek.com",
          "rank": 7,
          "share": 0
        }
      ],
      "traffic_share": 0.215
    },
    "engagement": {
      "bounce_rate": 0.549,
      "pages_per_visit": 2.735,
      "avg_visit_duration_seconds": 150
    },
    "global_rank": 147,
    "mail_visits": 3891921,
    "country_rank": 188,
    "top_keywords": [
      {
        "cpc": 0.13,
        "name": "chatgpt",
        "volume": 185072310,
        "estimated_value": 28570350
      },
      {
        "cpc": 0.12,
        "name": "chat gpt",
        "volume": 95290820,
        "estimated_value": 11694070
      },
      {
        "cpc": 3.27,
        "name": "codex",
        "volume": 5131500,
        "estimated_value": 2770540
      },
      {
        "cpc": 0.11,
        "name": "gpt",
        "volume": 30963440,
        "estimated_value": 2361890
      },
      {
        "cpc": 0.3,
        "name": "openai",
        "volume": 3220600,
        "estimated_value": 2316330
      }
    ],
    "traffic_band": "dominant",
    "category_rank": 5,
    "direct_visits": 111568411,
    "search_visits": 55265283,
    "small_website": false,
    "snapshot_date": "2026-09-01T00:00:00+00:00",
    "social_visits": 9600073,
    "top_countries": {
      "BR": 0.043,
      "IN": 0.077,
      "JP": 0.048,
      "KR": 0.046,
      "US": 0.255
    },
    "website_title": "OpenAI",
    "brand_strength": "strong",
    "change_3mo_pct": 31.5,
    "change_mom_pct": 27,
    "referral_visits": 22832605,
    "traffic_sources": {
      "mail": 0.015,
      "paid": 0,
      "direct": 0.43,
      "search": 0.213,
      "social": 0.037,
      "referral": 0.088
    },
    "ai_traffic_level": "significant",
    "ai_traffic_detail": "Significant AI traffic at 21.5% (~55,723,184 visits). Top: chatgpt.com (99%), gemini.google.com (1%), perplexity.ai (0%), claude.ai (0%), grok.com (0%), copilot.microsoft.com (0%), chat.deepseek.com (0%).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "low",
    "consecutive_months": 3,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "1/5",
    "website_description": "We believe our research will eventually lead to artificial general intelligence, a system that can solve human-level problems. Building safe and beneficial AGI is our mission.",
    "country_rank_country": "US",
    "digital_health_label": "excellent",
    "digital_health_score": 78,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 43% direct traffic. Brand keyword ratio: 1/5.",
    "digital_health_detail": "Score 78: Engagement 45/100 (25%), Volume 100/100 (20%), Brand 86/100 (15%), Diversification 60/100 (15%), Rank 100/100 (15%), AI Readiness 100/100 (10%).",
    "social_traffic_detail": "Low social traffic at 4% of total visits (~9,600,073 visits).",
    "engagement_quality_score": 45,
    "geo_concentration_detail": "Moderately concentrated traffic: US (26%), IN (8%), JP (5%).",
    "referral_strength_detail": "Moderate referral strength at 9% of traffic (~22,832,605 visits).",
    "search_dependency_detail": "Low search dependency at 21% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (45/100) with 55% bounce rate, 2.7 pages per visit, and 150-second average duration."
  }
}

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