PayPal reinvents itself: AI, fraud prevention, and agentic commerce
Article excerpt
PayPal is undergoing a profound metamorphosis. It is no longer just the payment button that millions of people see in online stores. The company, with around 439 million active accounts spread across some 200 markets, wants to become a digital commerce infrastructure provider. That is the common thread of its latest moves: from fraud prevention to artificial intelligence applied to shopping. The numbers, however, invite caution. It obtained profits of 5.233 billion dollars during 2025, more than in any other year in its history. But the value of its shares has plummeted more than 80% from the peak reached in 2021. The stock market values it at a multiple of approximately 10 times its profits, a price that assumes the company will not grow again. The firm has integrated IPQualityScore into environments such as Alloy, Shopify, and Stripe. This alliance allows real-time information to be incorporated into transaction checks, account verification, and security flows. The goal is to reposition itself as more than just a payment processor and offer a broader layer of services to merchants. In addition, features like Pay Later and installment payments, and analyses of holiday shopping reinforce this change in strategy. The company wants to stop relying excessively on the payment button and boost Venmo along with financial services, which act as a new growth engine. PayPal and Meta...
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Shared Payment Tokens are also involved, created in collaboration with Stripe, which use temporary and encrypted codes without exposing the actual card.
