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PfizerTraffic snapshot

pfizer.com received 2M monthly visits with traffic from 5 countries.

Source: Autobound Signal API · 97 signals tracked for Pfizer · updated

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AskWhat changed at Pfizer this week? Use Autobound signals for pfizer.com.

What happened

Emerging AI traffic at 1.2% (~18,533 visits). Top: chatgpt.com (90%), gemini.google.com (9%), perplexity.ai (1%).

Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
1,615,969
Month over month
-3.4%
3-month change
-5.4%
Global rank
38,374
Top country
US (52%)
Trend
Consecutive decline

More from Pfizer

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The full record

From the Signal API record

Numbers

Country rank
12,461
Category rank
4
Change, 3 months
-5.4%
Change, month over month
-3.4%
Digital health score
62

Details

Measured month
Aug 2026
Category
health/biotechnology_and_pharmaceuticals
Mail visits
29,087
Traffic band
Established
Direct visits
520,342
Search visits
568,821
Small website
No
Snapshot date
Aug 1, 2026
Social visits
45,247
Website title
New Drug Development Pipeline: Pfizer's Medicine, Vaccine Discovery | Pfizer
Brand strength
Moderate
Referral visits
177,757
AI traffic level
Emerging
AI traffic detail
Emerging AI traffic at 1.2% (~18,533 visits). Top: chatgpt.com (90%), gemini.google.com (9%), perplexity.ai (1%).
Geo concentration
Highly concentrated
Consecutive months
3
Brand keyword ratio
3/5
Website description
Pfizer’s approach to ESG
Country rank country
US
Digital health label
Good
Social traffic level
Low
Brand strength detail
Moderate brand recognition with 32% direct traffic. Brand keyword ratio: 3/5.
Digital health detail
Score 62: Engagement 42/100 (25%), Volume 100/100 (20%), Brand 64/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 12/100 (10%).
Social traffic detail
Low social traffic at 3% of total visits (~45,247 visits).

Extraction

Detected
Sep 11, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
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Show the full JSONThe record on this page and the API request

GET /v1/signals/36dbeb50-894c-4c13-93ea-a4c17630def1 returns this record as JSON. POST /v1/companies/enrich returns every signal for pfizer.com.

{
  "signal_id": "36dbeb50-894c-4c13-93ea-a4c17630def1",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-09-11T10:18:13.005+00:00",
  "company": {
    "name": "Pfizer",
    "domain": "pfizer.com"
  },
  "data": {
    "trend": "consecutive_decline",
    "summary": "pfizer.com received 2M monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-06-01": 1708067,
      "2026-07-01": 1672934,
      "2026-08-01": 1615969
    },
    "category": "health/biotechnology_and_pharmaceuticals",
    "relevance": 9.5,
    "ai_traffic": {
      "total_visits": 18533,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 90.413
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 8.606
        },
        {
          "name": "perplexity.ai",
          "rank": 3,
          "share": 0.981
        }
      ],
      "traffic_share": 0.012
    },
    "engagement": {
      "bounce_rate": 0.493,
      "pages_per_visit": 2.37,
      "avg_visit_duration_seconds": 124
    },
    "global_rank": 38374,
    "mail_visits": 29087,
    "country_rank": 12461,
    "top_keywords": [
      {
        "cpc": 2.17,
        "name": "pfizer",
        "volume": 102660,
        "estimated_value": 35550
      },
      {
        "cpc": 2.04,
        "name": "pfizer careers",
        "volume": 12620,
        "estimated_value": 14910
      },
      {
        "cpc": 1.71,
        "name": "pfizer jobs",
        "volume": 5070,
        "estimated_value": 5030
      },
      {
        "cpc": 2.15,
        "name": "hospira bacteriostatic water",
        "volume": 9910,
        "estimated_value": 3430
      },
      {
        "name": "viagra",
        "volume": 130040,
        "estimated_value": 2730
      }
    ],
    "traffic_band": "established",
    "category_rank": 4,
    "direct_visits": 520342,
    "search_visits": 568821,
    "small_website": false,
    "snapshot_date": "2026-08-01T00:00:00+00:00",
    "social_visits": 45247,
    "top_countries": {
      "CN": 0.053,
      "GB": 0.022,
      "IN": 0.095,
      "JP": 0.026,
      "US": 0.521
    },
    "website_title": "New Drug Development Pipeline: Pfizer's Medicine, Vaccine Discovery | Pfizer",
    "brand_strength": "moderate",
    "change_3mo_pct": -5.4,
    "change_mom_pct": -3.4,
    "referral_visits": 177757,
    "traffic_sources": {
      "mail": 0.018,
      "paid": 0,
      "direct": 0.322,
      "search": 0.352,
      "social": 0.028,
      "referral": 0.11
    },
    "ai_traffic_level": "emerging",
    "ai_traffic_detail": "Emerging AI traffic at 1.2% (~18,533 visits). Top: chatgpt.com (90%), gemini.google.com (9%), perplexity.ai (1%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "moderate",
    "search_dependency": "moderate",
    "consecutive_months": 3,
    "engagement_quality": "moderate",
    "brand_keyword_ratio": "3/5",
    "website_description": "Pfizer’s approach to ESG",
    "country_rank_country": "US",
    "digital_health_label": "good",
    "digital_health_score": 62,
    "social_traffic_level": "low",
    "brand_strength_detail": "Moderate brand recognition with 32% direct traffic. Brand keyword ratio: 3/5.",
    "digital_health_detail": "Score 62: Engagement 42/100 (25%), Volume 100/100 (20%), Brand 64/100 (15%), Diversification 60/100 (15%), Rank 75/100 (15%), AI Readiness 12/100 (10%).",
    "social_traffic_detail": "Low social traffic at 3% of total visits (~45,247 visits).",
    "engagement_quality_score": 42,
    "geo_concentration_detail": "Highly concentrated traffic: US (52%), IN (10%), CN (5%).",
    "referral_strength_detail": "Moderate referral strength at 11% of traffic (~177,757 visits).",
    "search_dependency_detail": "Moderate search dependency at 35% of total traffic.",
    "engagement_quality_detail": "Moderate engagement (42/100) with 49% bounce rate, 2.4 pages per visit, and 124-second average duration."
  }
}

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