Procter & Gamble stated last year that it would raise prices on products including Charmin toilet paper in response to import tariffs on raw materials from Canada.

{
  "signal_id": "f891d30a-5ee0-57d2-a615-ecc3f431b0cb",
  "signal_type": "reddit-company",
  "signal_subtype": "pricingChange",
  "detected_at": "2026-08-26T10:36:13+00:00",
  "company": {
    "name": "Procter & Gamble",
    "domain": "pg.com"
  },
  "data": {
    "nsfw": false,
    "stage": "confirmed",
    "awards": 0,
    "timing": "completed",
    "topics": [
      "pricing",
      "tariffs",
      "supply chain"
    ],
    "post_id": "1vytdrr",
    "summary": "Procter & Gamble stated last year that it would raise prices on products including Charmin toilet paper in response to import tariffs on raw materials from Canada.",
    "category": "price",
    "comments": [
      {
        "url": "https://www.reddit.com/r/NewsOfTheStupid/comments/1vytdrr/comment/p5zdrlz/",
        "depth": 0,
        "score": 138,
        "author": "joekerr9999",
        "excerpt": "Trump needs to be aware that Canadian toilet paper is not going to take any crap off of Americans.",
        "posted_at": "2026-08-26T10:47:06.000Z",
        "author_url": "https://www.reddit.com/user/joekerr9999/"
      },
      {
        "url": "https://www.reddit.com/r/NewsOfTheStupid/comments/1vytdrr/comment/p5zfm91/",
        "depth": 0,
        "score": 75,
        "author": "Civil-Dinner",
        "excerpt": "Huh. I thought toilet paper supply problems were scheduled for the 4th year of Trump's term, as tradition dictates.",
        "posted_at": "2026-08-26T10:59:34.000Z",
        "author_url": "https://www.reddit.com/user/Civil-Dinner/"
      },
      {
        "url": "https://www.reddit.com/r/NewsOfTheStupid/comments/1vytdrr/comment/p5zgh5v/",
        "depth": 0,
        "score": 37,
        "author": "iCowboy",
        "excerpt": "'The average American uses 141 rolls of toilet paper per year'\n\n Are they eating them?",
        "posted_at": "2026-08-26T11:05:16.000Z",
        "author_url": "https://www.reddit.com/user/iCowboy/"
      },
      {
        "url": "https://www.reddit.com/r/NewsOfTheStupid/comments/1vytdrr/comment/p5zhlpi/",
        "depth": 0,
        "score": 22,
        "author": "Live-Yogurt-6380",
        "excerpt": "Trump replies “I don’t wipe anyhow!”",
        "posted_at": "2026-08-26T11:12:26.000Z",
        "author_url": "https://www.reddit.com/user/Live-Yogurt-6380/"
      },
      {
        "url": "https://www.reddit.com/r/NewsOfTheStupid/comments/1vytdrr/comment/p5zncml/",
        "depth": 0,
        "score": 15,
        "author": "pistoffcynic",
        "excerpt": "\"With negotiations down the drain, it's unclear if or when the tariffs will be lifted. But the Trump administration is adamant that \"there's no possible way\" the trade dispute with Canada will affect US consumers, according to Jamieson Greer, the US trade representative.\n\n \"The fundamentals are good,\" he said. \"I don't think this is going to affect anything.\"\"\n\n Wait until we get to energy O&G and",
        "posted_at": "2026-08-26T11:47:19.000Z",
        "author_url": "https://www.reddit.com/user/pistoffcynic/"
      },
      {
        "url": "https://www.reddit.com/r/NewsOfTheStupid/comments/1vytdrr/comment/p5zfp3v/",
        "depth": 0,
        "score": 12,
        "author": "Frostsorrow",
        "excerpt": "Good god, Americans eat more fibre ffs.",
        "posted_at": "2026-08-26T11:00:06.000Z",
        "author_url": "https://www.reddit.com/user/Frostsorrow/"
      },
      {
        "url": "https://www.reddit.com/r/NewsOfTheStupid/comments/1vytdrr/comment/p5zevn1/",
        "depth": 0,
        "score": 10,
        "author": "joeefx",
        "excerpt": "Trump and toilet paper go together",
        "posted_at": "2026-08-26T10:54:37.000Z",
        "author_url": "https://www.reddit.com/user/joeefx/"
      },
      {
        "url": "https://www.reddit.com/r/NewsOfTheStupid/comments/1vytdrr/comment/p604800/",
        "depth": 0,
        "score": 8,
        "author": "CrisisActor911",
        "excerpt": "Ohhhh, all of that RFK “I take wipeless shits” talk is starting to make sense.",
        "posted_at": "2026-08-26T13:15:16.000Z",
        "author_url": "https://www.reddit.com/user/CrisisActor911/"
      }
    ],
    "evidence": [
      "[post] Procter & Gamble, the owner of Charmin toilet paper, said last year that it would have to increase prices amid tariffs that were in place at the time.",
      "[post] Though American toilet paper and tissues are often made domestically, they heavily rely on lumber-rich Canada for raw materials."
    ],
    "link_url": "https://uk.news.yahoo.com/wiped-us-faces-surging-toilet-100041200.html",
    "virality": "very_high",
    "post_date": "2026-08-26T10:36:13.000Z",
    "post_kind": "link",
    "post_text": "Using the bathroom or having a cry is about to become more expensive for North Americans as the US and Canada enter a full-fledged trade war that threatens to flush away decades of peaceful trading between the two nations.\n\nAfter trade negotiations broke down between the two countries last weekend, Mark Carney, the Canadian prime minister, vowed to match US tariffs \"dollar for dollar\" and unveiled a list of nearly 900 American goods that will face 25% to 50% tariffs starting on 8 September.\n\nPaper products are among the hardest-hit sectors, with Canada threatening to put tariffs of between 25% and 50% on \"toilet paper or face tissue stock\" from 8 September in retaliation for a 50% hike from Washington DC.\n\nThough American toilet paper and tissues are often made domestically, they heavily rely on lumber-rich Canada for raw materials. Procter & Gamble, the owner of Charmin toilet paper, said last year that it would have to increase prices amid tariffs that were in place at the time.\n\nThe US imported $328m worth of toilet paper from Canada in 2024, according to the World Bank, making it by far the largest exporter of the product to the US. Retailers including Costco source much of their paper products from the country.\n\nThe US accounts for more than 20% of global tissue consumption despite having only 4% of the world's population. The average American uses 141 rolls of toilet...",
    "sentiment": "neutral",
    "subreddit": "NewsOfTheStupid",
    "event_date": "2025",
    "post_title": "Wiped out: US faces surging toilet paper prices amid trade war with Canada",
    "prominence": "aside",
    "source_url": "https://www.reddit.com/r/NewsOfTheStupid/comments/1vytdrr/wiped_out_us_faces_surging_toilet_paper_prices/",
    "entity_role": "subject",
    "post_author": "OneNormalBloke",
    "upvote_ratio": 0.99,
    "mention_count": 2,
    "mention_surge": false,
    "subreddit_url": "https://www.reddit.com/r/NewsOfTheStupid/",
    "total_upvotes": 571,
    "comments_total": 82,
    "total_comments": 73,
    "event_date_text": "last year",
    "post_author_url": "https://www.reddit.com/user/OneNormalBloke/",
    "signal_category": "event",
    "comments_included": 15,
    "products_mentioned": [
      "Charmin"
    ]
  }
}

curl https://signals.autobound.ai/v1/signals/f891d30a-5ee0-57d2-a615-ecc3f431b0cb \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"pg.com","limit":20}'