An advertiser halted Reddit Ads testing after spending £250 over 3 days (45,106 impressions, 244 clicks at £0.97 CPC) with only a single free trial signup and poor conversion performance.

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  "signal_id": "af1eee55-e8c0-5234-a87b-05311bc0d2c2",
  "signal_type": "reddit-company",
  "signal_subtype": "customerFeedback",
  "detected_at": "2026-10-15T09:15:37+00:00",
  "company": {
    "name": "Reddit",
    "domain": "reddit.com"
  },
  "data": {
    "nsfw": false,
    "stage": "none",
    "awards": 0,
    "timing": "completed",
    "topics": [
      "advertising",
      "cpc",
      "conversion",
      "digital marketing"
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    "post_id": "1x6gwk1",
    "summary": "An advertiser halted Reddit Ads testing after spending £250 over 3 days (45,106 impressions, 244 clicks at £0.97 CPC) with only a single free trial signup and poor conversion performance.",
    "category": "pricing",
    "comments": [
      {
        "url": "https://www.reddit.com/r/DigitalMarketing/comments/1x6gwk1/comment/pgvj85c/",
        "depth": 0,
        "score": 2,
        "author": "Fumanchu_Jesusu",
        "excerpt": "Depends on what you’re selling, but visits are the wrong number to compare. Look at cost per signup. Reddit ads tend to work best for niche audiences (SaaS, tech, finance, hobbies) and usually do badly when the ad looks like an ad. Redditors will ignore anything that feels polished and salesy. If you try it, make the ad read like a normal post, target specific subreddits instead of broad interests",
        "posted_at": "2026-10-15T11:02:39.000Z",
        "author_url": "https://www.reddit.com/user/Fumanchu_Jesusu/"
      },
      {
        "url": "https://www.reddit.com/r/DigitalMarketing/comments/1x6gwk1/comment/pgv9toj/",
        "depth": 0,
        "score": 2,
        "author": "Antique-Run4978",
        "excerpt": "specific targeting doesnt mean signups. test a small reddit budget and compare cost per signup before spending more",
        "posted_at": "2026-10-15T09:56:52.000Z",
        "author_url": "https://www.reddit.com/user/Antique-Run4978/"
      },
      {
        "url": "https://www.reddit.com/r/DigitalMarketing/comments/1x6gwk1/comment/pgxcoy4/",
        "depth": 0,
        "score": 1,
        "author": "vpnsafe_chris",
        "excerpt": "I am giving it a try now - current click rate is £0.67 will see how it goes",
        "posted_at": "2026-10-15T16:12:54.000Z",
        "author_url": "https://www.reddit.com/user/vpnsafe_chris/"
      },
      {
        "url": "https://www.reddit.com/r/DigitalMarketing/comments/1x6gwk1/comment/phgurbq/",
        "depth": 0,
        "score": 1,
        "author": "vpnsafe_chris",
        "excerpt": "I just wanted to update everyone\n\n I need to do £85 a day to reach the £500 by the 21ts i ran it for 3 days and spent £250\n\n I have had one sign up for a free trial out of that..\n\n CPC: £0.97\n\n eCPM: £527\n\n Clicks: 244\n\n Impressions: 45,106\n\n it just isnt performing well for me with no money back or sales\n\n I had to make the decision to stop the bleeding an not waste another £250 and if i cant get",
        "posted_at": "2026-10-18T09:43:56.000Z",
        "author_url": "https://www.reddit.com/user/vpnsafe_chris/"
      },
      {
        "url": "https://www.reddit.com/r/DigitalMarketing/comments/1x6gwk1/comment/pgv5phq/",
        "depth": 0,
        "score": 1,
        "author": "mellowfiring348",
        "excerpt": "Reddit ads can work if you're drilling into the right subreddits, but 1600 views for a grand is painful unless those people are your exact customer profile and ready to buy.",
        "posted_at": "2026-10-15T09:24:41.000Z",
        "author_url": "https://www.reddit.com/user/mellowfiring348/"
      },
      {
        "url": "https://www.reddit.com/r/DigitalMarketing/comments/1x6gwk1/comment/pgvdvuj/",
        "depth": 0,
        "score": 1,
        "author": "WegularSam",
        "excerpt": "You’d be better off writing informative posts with your URL included (if the sub Reddit allows) it would be a lot cheaper obviously and you’d be more likely to convert. Just don’t spam or use AI to write, actually provide information.",
        "posted_at": "2026-10-15T10:26:38.000Z",
        "author_url": "https://www.reddit.com/user/WegularSam/"
      },
      {
        "url": "https://www.reddit.com/r/DigitalMarketing/comments/1x6gwk1/comment/pgvn1zp/",
        "depth": 0,
        "score": 1,
        "author": "Brufacee",
        "excerpt": "Are the 6,000 visits measured on your site, or reported by YouTube? I would verify that first, then compare a small Reddit test by cost per activated signup. Subreddit targeting can narrow the audience, but it does not guarantee that those visitors need the product or understand the landing page.",
        "posted_at": "2026-10-15T11:26:46.000Z",
        "author_url": "https://www.reddit.com/user/Brufacee/"
      },
      {
        "url": "https://www.reddit.com/r/DigitalMarketing/comments/1x6gwk1/comment/pgvslar/",
        "depth": 0,
        "score": 1,
        "author": "Fair-Tie5362",
        "excerpt": "reddit ads can work if you are working and targeting the right subreddit . test the small reddit budget and compare it.",
        "posted_at": "2026-10-15T11:59:41.000Z",
        "author_url": "https://www.reddit.com/user/Fair-Tie5362/"
      }
    ],
    "evidence": [
      "[post] Reddit from what i understand is a lot more specific but is 10X more expensive, i paid £150 for 6,000 visits for YouTube, for Reddit £1000 (£500 + £500 free credit) will bring estimated 1600 visits.",
      "[comment u/vpnsafe_chris] I need to do £85 a day to reach the £500 by the 21ts i ran it for 3 days and spent £250 I have had one sign up for a free trial out of that.. CPC: £0.97 eCPM: £527 Clicks: 244 Impressions: 45,106 it just isnt performing well for me with no money back or sales"
    ],
    "virality": "somewhat_high",
    "post_date": "2026-10-15T09:15:37.000Z",
    "post_kind": "text",
    "post_text": "Hello.\n\nI have tried YouTube promotions which does bring website visits but not a great amount of signups so i dont think they are targeting the right people.\n\nReddit from what i understand is a lot more specific but is 10X more expensive, i paid £150 for 6,000 visits for YouTube, for Reddit £1000 (£500 + £500 free credit) will bring estimated 1600 visits.\n\nSo is it really worth it? will those actually bring better signups because its more specific?",
    "sentiment": "negative",
    "subreddit": "DigitalMarketing",
    "event_date": "2026-10",
    "post_flair": [
      "Question"
    ],
    "post_title": "Marketing with Reddit",
    "prominence": "core",
    "source_url": "https://www.reddit.com/r/DigitalMarketing/comments/1x6gwk1/marketing_with_reddit/",
    "entity_role": "vendor",
    "post_author": "vpnsafe_chris",
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    "subreddit_url": "https://www.reddit.com/r/DigitalMarketing/",
    "total_upvotes": 9,
    "comments_total": 28,
    "total_comments": 28,
    "event_date_text": "now",
    "other_companies": [
      {
        "name": "YouTube",
        "role": "competitor",
        "domain": "blog.youtube"
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    ],
    "post_author_url": "https://www.reddit.com/user/vpnsafe_chris/",
    "signal_category": "feedback",
    "comments_included": 11,
    "products_mentioned": [
      "Reddit Ads"
    ]
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