southwest.com shows sustained growth with 3 consecutive months of increases, up 16% overall to 55M.
Source: Autobound Signal API · 83 signals tracked for Southwest Airlines · updated
Get Southwest Airlines' live signals in Claude or ChatGPT, or by API
What changed at Southwest Airlines this week? Use Autobound signals for southwest.com.What happened
Minimal AI traffic at 0.3% (~166,956 visits). Top: chatgpt.com (89%), perplexity.ai (4%), claude.ai (2%), gemini.google.com (0%).
Extracted by Autobound
From the Signal API record- Signal
- Sustained growth
What this signalsTraffic trends often track demand, marketing spend and growth.
- Monthly visits
- 54,749,244
- Month over month
- +2.8%
- 3-month change
- +15.5%
- Global rank
- 615
- Top country
- US (99%)
- Trend
- Consecutive growth
More from Southwest Airlines
- 8-KSouthwest Airlines Completes $1.25 Billion Public Offering of Senior Notes Due 2029 and 20318-K
- PodcastsSouthwest Airlines sponsors AI Auto PodcastPodcasts
- 10-QSouthwest Appoints Varun Krishna and Jason T. Liberty to Board of Directors10-Q
- RevenueSouthwest Reports Record $8.4 Billion Third-Quarter RevenueRevenue
- In developmentSOUTHWEST AIRLINES REPORTS THIRD QUARTER 2026 RESULTS; RECORD REVENUE PERFORMANCE DRIVES YEAR-OVER-YEAR MARGIN EXPANSIONIn development
- Facility expansionSouthwest unveils its first-ever lounges, with the first coming to Nashville late next yearFacility expansion
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The full record
From the Signal API recordNumbers
- Country rank
- 147
- Category rank
- 2
- Change, 3 months
- +15.5%
- Change, month over month
- +2.8%
- Digital health score
- 81
Details
- Measured month
- Jun 2026
- Category
- travel_and_tourism/air_travel
- Mail visits
- 7,445,897
- Traffic band
- Major
- Direct visits
- 19,819,226
- Search visits
- 20,968,960
- Small website
- No
- Snapshot date
- Jun 1, 2026
- Social visits
- 1,040,236
- Website title
- Southwest Airlines | Airline Tickets and Low Fares
- Brand strength
- Moderate
- Referral visits
- 3,503,952
- AI traffic level
- Minimal
- AI traffic detail
- Minimal AI traffic at 0.3% (~166,956 visits). Top: chatgpt.com (89%), perplexity.ai (4%), claude.ai (2%), gemini.google.com (0%).
- Geo concentration
- Highly concentrated
- Consecutive months
- 3
- Engagement quality
- High
- Brand keyword ratio
- 5/5
- Website description
- Find low fares to top destinations and plan your travel today. Book Southwest flights, rental cars, and hotels on southwest.com.
- Country rank country
- US
- Digital health label
- Excellent
- Social traffic level
- Low
- Brand strength detail
- Moderate brand recognition with 36% direct traffic. Brand keyword ratio: 5/5.
- Digital health detail
- Score 81: Engagement 93/100 (25%), Volume 100/100 (20%), Brand 72/100 (15%), Diversification 80/100 (15%), Rank 100/100 (15%), AI Readiness 3/100 (10%).
Extraction
- Detected
- Jul 16, 2026
- signal_type
seo-traffic- signal_subtype
sustainedGrowth
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The API returns more than this page shows
This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.
Company
linkedin_urlValue in the APIindustriesValue in the APIemployee_count_lowValue in the APIemployee_count_highValue in the APIrevenueValue in the APIdescriptionValue in the API
Signal
signal_nameValue in the APIassociationValue in the API
Show the full JSONHide the full JSONThe record on this page and the API request
GET /v1/signals/bbe1b100-3006-42a2-bbf1-3b85879028b7 returns this record as JSON. POST /v1/companies/enrich returns every signal for southwest.com.
{
"signal_id": "bbe1b100-3006-42a2-bbf1-3b85879028b7",
"signal_type": "seo-traffic",
"signal_subtype": "sustainedGrowth",
"detected_at": "2026-07-16T05:48:23.761+00:00",
"company": {
"name": "Southwest Airlines",
"domain": "southwest.com"
},
"data": {
"trend": "consecutive_growth",
"summary": "southwest.com shows sustained growth with 3 consecutive months of increases, up 16% overall to 55M.",
"traffic": {
"2026-04-01": 47389921,
"2026-05-01": 53282731,
"2026-06-01": 54749244
},
"category": "travel_and_tourism/air_travel",
"relevance": 9.4,
"ai_traffic": {
"total_visits": 166956,
"top_platforms": [
{
"name": "chatgpt.com",
"rank": 1,
"share": 88.967
},
{
"name": "perplexity.ai",
"rank": 2,
"share": 3.545
},
{
"name": "claude.ai",
"rank": 3,
"share": 2.101
},
{
"name": "gemini.google.com",
"rank": 4,
"share": 0
}
],
"traffic_share": 0.003
},
"engagement": {
"bounce_rate": 0.329,
"pages_per_visit": 5.601,
"avg_visit_duration_seconds": 354
},
"global_rank": 615,
"mail_visits": 7445897,
"country_rank": 147,
"top_keywords": [
{
"cpc": 0.83,
"name": "southwest",
"volume": 1510790,
"estimated_value": 2095740
},
{
"cpc": 0.62,
"name": "southwest airlines",
"volume": 716840,
"estimated_value": 1577470
},
{
"cpc": 2.55,
"name": "southwest check in",
"volume": 42970,
"estimated_value": 181390
},
{
"cpc": 0.69,
"name": "southwest flight status",
"volume": 27980,
"estimated_value": 132760
},
{
"cpc": 0.28,
"name": "southwest login",
"volume": 80930,
"estimated_value": 78460
}
],
"traffic_band": "major",
"category_rank": 2,
"direct_visits": 19819226,
"search_visits": 20968960,
"small_website": false,
"snapshot_date": "2026-06-01T00:00:00+00:00",
"social_visits": 1040236,
"top_countries": {
"CA": 0.002,
"GB": 0.001,
"IN": 0.001,
"MX": 0.001,
"US": 0.986
},
"website_title": "Southwest Airlines | Airline Tickets and Low Fares",
"brand_strength": "moderate",
"change_3mo_pct": 15.5,
"change_mom_pct": 2.8,
"referral_visits": 3503952,
"traffic_sources": {
"mail": 0.136,
"paid": 0,
"direct": 0.362,
"search": 0.383,
"social": 0.019,
"referral": 0.064
},
"ai_traffic_level": "minimal",
"ai_traffic_detail": "Minimal AI traffic at 0.3% (~166,956 visits). Top: chatgpt.com (89%), perplexity.ai (4%), claude.ai (2%), gemini.google.com (0%).",
"geo_concentration": "highly_concentrated",
"referral_strength": "moderate",
"search_dependency": "moderate",
"consecutive_months": 3,
"engagement_quality": "high",
"brand_keyword_ratio": "5/5",
"website_description": "Find low fares to top destinations and plan your travel today. Book Southwest flights, rental cars, and hotels on southwest.com.",
"country_rank_country": "US",
"digital_health_label": "excellent",
"digital_health_score": 81,
"social_traffic_level": "low",
"brand_strength_detail": "Moderate brand recognition with 36% direct traffic. Brand keyword ratio: 5/5.",
"digital_health_detail": "Score 81: Engagement 93/100 (25%), Volume 100/100 (20%), Brand 72/100 (15%), Diversification 80/100 (15%), Rank 100/100 (15%), AI Readiness 3/100 (10%).",
"social_traffic_detail": "Low social traffic at 2% of total visits (~1,040,236 visits).",
"engagement_quality_score": 93,
"geo_concentration_detail": "Highly concentrated traffic: US (99%), CA (0%), MX (0%).",
"referral_strength_detail": "Moderate referral strength at 6% of traffic (~3,503,952 visits).",
"search_dependency_detail": "Moderate search dependency at 38% of total traffic.",
"engagement_quality_detail": "High engagement (93/100) with 33% bounce rate, 5.6 pages per visit, and 354-second average duration."
}
}
curl https://signals.autobound.ai/v1/signals/bbe1b100-3006-42a2-bbf1-3b85879028b7 \
-H "X-API-KEY: $AUTOBOUND_API_KEY"curl -X POST https://signals.autobound.ai/v1/companies/enrich \
-H "X-API-KEY: $AUTOBOUND_API_KEY" \
-H "Content-Type: application/json" \
-d '{"domain":"southwest.com","limit":20}'Long text fields are shortened on this page.
Looking up one signal by its id is free. Enrich costs 2 credits per signal returned; a call with no results is free.