Spirit Airlines sold its internal records for $10 million at a bankruptcy auction to Google during liquidation proceedings.

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  "detected_at": "2026-10-30T03:06:41+00:00",
  "company": {
    "name": "Spirit Airlines",
    "domain": "spirit.com"
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  "data": {
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    "topics": [
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    "summary": "Spirit Airlines sold its internal records for $10 million at a bankruptcy auction to Google during liquidation proceedings.",
    "category": "fire_sale",
    "comments": [
      {
        "url": "https://www.reddit.com/r/EntrepreneurRideAlong/comments/1xj4cx9/comment/19rv01w3vhkoy/",
        "depth": 0,
        "score": 4,
        "author": "CumbersomeTycoon",
        "excerpt": "yo this is the kind of weird niche market that either fizzles out in six months or becomes a whole new line of business nobody saw coming\n\n the architecture/engineering angle is smart, those firms sit on decades of project data that’s basically useless to them after the fact but could be gold for someone modeling costs or materials or whatever\n\n I had a buddy who shut down a small manufacturing sh",
        "posted_at": "2026-10-30T03:10:23.000Z",
        "author_url": "https://www.reddit.com/user/CumbersomeTycoon/"
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      {
        "url": "https://www.reddit.com/r/EntrepreneurRideAlong/comments/1xj4cx9/comment/19rv1tyocuqki/",
        "depth": 0,
        "score": 2,
        "author": "Emotional_Roll_422",
        "excerpt": "t at the Spirit comparison dont it? Google paid 10 mil at a bankruptcy auction, that's a trustee dumping whatever it could before the lights went out, that's not a market price for your HVAC companys customer list, nobody is bidding against each other at a bankruptcy sale theyre bidding against the clock. And then 10 000 cold emails for a handful of replies and the only two humans who answered fas",
        "posted_at": "2026-10-30T03:50:17.000Z",
        "author_url": "https://www.reddit.com/user/Emotional_Roll_422/"
      },
      {
        "url": "https://www.reddit.com/r/EntrepreneurRideAlong/comments/1xj4cx9/comment/19rvh93jdoflu/",
        "depth": 0,
        "score": 2,
        "author": "Kindly_Bed685",
        "excerpt": "There's a measurement problem in this thread that nobody has picked up, and it decides whether your conclusion is real.\n\n You cannot currently tell whether 10,000 owners ignored your email or never received it. From your side of the fence those two failures look identical. Both come back as silence. I write email sending software, so this is the thing I look at before the copy.\n\n Start with the bo",
        "posted_at": "2026-10-30T09:36:01.000Z",
        "author_url": "https://www.reddit.com/user/Kindly_Bed685/"
      },
      {
        "url": "https://www.reddit.com/r/EntrepreneurRideAlong/comments/1xj4cx9/comment/19rxpn867q8sg/",
        "depth": 0,
        "score": 1,
        "author": "LegitimatePower",
        "excerpt": "Been holding onto more than a decade worth of a very niche area that was entirely virtual. Man, even if I get low six figures for it, it would be great.",
        "posted_at": "2026-10-31T15:38:26.000Z",
        "author_url": "https://www.reddit.com/user/LegitimatePower/"
      },
      {
        "url": "https://www.reddit.com/r/EntrepreneurRideAlong/comments/1xj4cx9/comment/19rv1m5ovaj29/",
        "depth": 0,
        "score": 1,
        "author": "thetedderbear",
        "excerpt": "Been curious about this niche myself, as someone wrapping up a venture and looking to get into something new. I haven’t taken the plunge for a lot of the reasons you list above. I’ve seen a few people talking about how much money is in it on socials, but not sure how much is hype/course sellers and how much is real.\n\n Seems like it’s pretty big among SaaS startups where you have a big digital foot",
        "posted_at": "2026-10-30T03:45:26.000Z",
        "author_url": "https://www.reddit.com/user/thetedderbear/"
      },
      {
        "url": "https://www.reddit.com/r/EntrepreneurRideAlong/comments/1xj4cx9/comment/19rv37ft94kjl/",
        "depth": 0,
        "score": 1,
        "author": "PecanTree",
        "excerpt": "I saw a reddit post recently mentioning Polyshares & did the intake. Not sure what the result is",
        "posted_at": "2026-10-30T04:21:06.000Z",
        "author_url": "https://www.reddit.com/user/PecanTree/"
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      {
        "url": "https://www.reddit.com/r/EntrepreneurRideAlong/comments/1xj4cx9/comment/19rv9ezhxta84/",
        "depth": 0,
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        "author": "Independent-Tower527",
        "excerpt": "Honestly, 10k emails and only a handful of replies doesn't mean the idea's dead, it usually just means you're talking to the wrong people. I'd stop blasting for a bit and focus on owners who actually have a reason to care right now, like selling, shutting down, or merging. Lead with one concrete thing, not a general pitch, test like 100 at a time, and judge it on replies, not sends. What were thos",
        "posted_at": "2026-10-30T06:40:19.000Z",
        "author_url": "https://www.reddit.com/user/Independent-Tower527/"
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      "[post] Google paid $10 million at a bankruptcy auction for Spirit Airlines' internal records, and a few companies have since started paying ordinary businesses for the same kind of history.",
      "[comment u/Emotional_Roll_422] Google paid 10 mil at a bankruptcy auction, that's a trustee dumping whatever it could before the lights went out, that's not a market price for your HVAC companys customer list"
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    "post_date": "2026-10-30T03:06:41.000Z",
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    "post_text": "I started Briggs Analytics in early October because of something I read in August. Google paid $10 million at a bankruptcy auction for Spirit Airlines' internal records, and a few companies have since started paying ordinary businesses for the same kind of history. I figured I'd try introducing companies to those buyers and see if anyone cared.\n\nWhat I expected: business owners would want to hear about it. What happened: owners mostly ignored cold email. Nearly 10,000 emails to owners produced a handful of human replies. The people who answered inside a few hours were a restructuring advisor and an investment banker, both with clients going through a sale or a wind-down. Two national reporters also wrote back, and one of them told me last night the story is \"more complex\" than he first thought, which I think is fair.\n\nA few things I didn't expect:\n\n- The first question from every owner is about customer data, and the answer in the published deals is that customer names come out before anything leaves the building.\n\n- The second question is whether the license is exclusive. It changes the money more than anything else.\n\n- Architecture and engineering firms are the group nobody else seems to be talking to, which is where I'm spending November.\n\nNothing has closed yet. Two deals are moving and I'll post an update either way. For anyone who has sold or closed a company, did your...",
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    "post_title": "23 Days Into The Chaotic World Of Data Brokering",
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