Ministry of Creative Economy Partners with Tencent, Focuses on Content and AI Development
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JAKARTA - The Ministry of Creative Economy (Ekraf) signed a Memorandum of Understanding (MoU) with Tencent in developing Indonesian culture-based intellectual property (IP). Lasting for three years, this cooperation will cover content development, improving the skills of local talent, to the use of artificial intelligence (AI) technology to support Indonesian creative industry players to be able to compete in the global market. Director of Global Public Affairs, APAC, Tencent, Monrawee Ampolpittayanant (Lynn) said that this cooperation will focus on three main areas that are tailored to the priorities of the Indonesian government. The first is related to content development through collaboration with domestic publishers and creative industry players, and how various business lines, including in the field of games, can work together with the Indonesian creative industry to produce works that reach a wider audience. "And the second part is how we can help digital talent in Indonesia. So there are many things we have talked about, whether it can be an upskilling program, how we can help," Lynn said in a press conference on Thursday, October 23. Meanwhile, the third area includes the use of AI technology to help creative entrepreneurs, especially small-scale businesses, to be able to increase competitiveness and reduce operational costs. Director of Gim, the Ministry of Creative...
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