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TeslaTraffic decline

tesla.com traffic declined 15% to 23M monthly visits.

Source: Autobound Signal API · 94 signals tracked for Tesla · updated

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Extracted by Autobound

From the Signal API record
Signal
Traffic decline

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
22,904,756
Month over month
-14.5%
3-month change
-6%
Global rank
1,457
Top country
US (49%)
Trend
Fluctuating

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The full record

From the Signal API record

Numbers

Change, 3 months
-6%
Change, month over month
-14.5%
Digital health score
77

Details

Measured month
Feb 2026
Category
vehicles/makes_and_models
Mail visits
74,053
Traffic band
Major
Direct visits
35,545,549
Search visits
33,768,272
Snapshot date
Feb 1, 2026
Social visits
1,332,958
Brand strength
Strong
Referral visits
2,888,076
AI traffic detail
No AI traffic data available.
Geo concentration
Moderately concentrated
Referral strength
Weak
Search dependency
Moderate
Consecutive months
1
Engagement quality
High
Brand keyword ratio
0/0
Digital health label
Excellent
Social traffic level
Low
Brand strength detail
Strong brand recognition with 48% direct traffic. Brand keyword ratio: 0/0.
Digital health detail
Score 77: Engagement 85/100 (25%), Volume 100/100 (20%), Brand 96/100 (15%), Diversification 40/100 (15%), Rank 100/100 (15%), AI Readiness 0/100 (10%).
Social traffic detail
Low social traffic at 2% of total visits (~1,332,958 visits).
Engagement quality score
85
Geo concentration detail
Moderately concentrated traffic: US (49%), DE (5%), KR (5%).

Extraction

Detected
Mar 25, 2026
signal_type
seo-traffic
signal_subtype
trafficDecline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
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Show the full JSONThe record on this page and the API request

GET /v1/signals/30decbf1-3208-4015-a5a6-a62d08c6d704 returns this record as JSON. POST /v1/companies/enrich returns every signal for tesla.com.

{
  "signal_id": "30decbf1-3208-4015-a5a6-a62d08c6d704",
  "signal_type": "seo-traffic",
  "signal_subtype": "trafficDecline",
  "detected_at": "2026-03-25T18:17:56.87+00:00",
  "company": {
    "name": "Tesla",
    "domain": "tesla.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "tesla.com traffic declined 15% to 23M monthly visits.",
    "traffic": {
      "2025-12-01": 24359068,
      "2026-01-01": 26789404,
      "2026-02-01": 22904756
    },
    "category": "vehicles/makes_and_models",
    "relevance": 49.3,
    "engagement": {
      "bounce_rate": 0.277,
      "pages_per_visit": 6.207,
      "avg_visit_duration_seconds": 205
    },
    "global_rank": 1457,
    "mail_visits": 74053,
    "traffic_band": "major",
    "direct_visits": 35545549,
    "search_visits": 33768272,
    "snapshot_date": "2026-02-01",
    "social_visits": 1332958,
    "top_countries": {
      "CA": 0.039,
      "DE": 0.05,
      "GB": 0.031,
      "KR": 0.048,
      "US": 0.494
    },
    "brand_strength": "strong",
    "change_3mo_pct": -6,
    "change_mom_pct": -14.5,
    "referral_visits": 2888076,
    "traffic_sources": {
      "mail": 0.001,
      "paid": 0.006,
      "direct": 0.48,
      "search": 0.456,
      "social": 0.018,
      "referral": 0.039
    },
    "ai_traffic_level": "none",
    "ai_traffic_detail": "No AI traffic data available.",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "weak",
    "search_dependency": "moderate",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "0/0",
    "digital_health_label": "excellent",
    "digital_health_score": 77,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 48% direct traffic. Brand keyword ratio: 0/0.",
    "digital_health_detail": "Score 77: Engagement 85/100 (25%), Volume 100/100 (20%), Brand 96/100 (15%), Diversification 40/100 (15%), Rank 100/100 (15%), AI Readiness 0/100 (10%).",
    "social_traffic_detail": "Low social traffic at 2% of total visits (~1,332,958 visits).",
    "engagement_quality_score": 85,
    "geo_concentration_detail": "Moderately concentrated traffic: US (49%), DE (5%), KR (5%).",
    "referral_strength_detail": "Weak referral strength at 4% of traffic (~2,888,076 visits).",
    "search_dependency_detail": "Moderate search dependency at 46% of total traffic.",
    "engagement_quality_detail": "High engagement (85/100) with 28% bounce rate, 6.2 pages per visit, and 205-second average duration."
  }
}

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