r/TikTokAds
TikTok Ads promised us €500 in ad credits. We spent €725.80, received €0, and then they cancelled the coupon. Anyone else?
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I'm sharing our experience with TikTok Ads because I think other advertisers should know about this before trusting their promotional offers. We run a small e-commerce business in Spain, and TikTok offered us a €500 promotional advertising credit as part of its H2'26 Partner Coupon campaign. Here's what happened: September 16: We redeemed the €500 promotional coupon. We fulfilled the required advertising spending conditions within the promotional period. We continued investing in TikTok Ads, trusting that the promised €500 credit would be available. October 22: TikTok suddenly suspended the coupon. October 26: TikTok permanently invalidated it, citing a "potential violation of TikTok ad policies." The result, confirmed by TikTok's own support team: €725.80 in advertising spend €500 promotional credit promised €0 promotional credit actually applied And here's the most frustrating part: TikTok refuses to tell us which specific policy or eligibility condition we supposedly violated. Our advertising account remained operational. TikTok continued accepting our payments. Yet the promised promotional benefit disappeared. We've opened multiple support tickets. Initially, we received generic responses saying the decision was final and the credit couldn't be restored. After escalating the complaint, TikTok acknowledged the financial impact and referred the case for...
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TikTok Ads promised us €500 in ad credits. We spent €725.80, received €0, and then they cancelled the coupon.
From the post
TikTok refuses to tell us which specific policy or eligibility condition we supposedly violated. We've opened multiple support tickets. Initially, we received generic responses saying the decision was final and the credit couldn't be restored.
From the post