When exporting content—especially emails—from AI Studio, you'll often see fields for HTML and Plain Text.
These exist to ensure your content preserves formatting and renders correctly when used downstream in sending tools like Outreach, Instantly, HubSpot, and others.
What Is HTML?
HTML (HyperText Markup Language) supports styling and formatting like:
Bold, italics, underline
Paragraphs and line breaks
Hyperlinks and buttons
Images and visual layouts
If you’re exporting emails, HTML is almost always required for the message to display correctly in modern email platforms.
For other content types—like in-app messages or marketing exports—HTML may also be required depending on your destination system.
What Is Plain Text?
Plain text is exactly what it sounds like:
No formatting
No styling
Just raw text
It’s typically used as a fallback, mostly in email clients that don’t support HTML (which are rare). Some systems also use plain text to improve deliverability or accessibility.
Which Should You Map?
For emails: Always map
HTML.
For other content types: Check your destination platform. Most require HTML if any formatting is involved.
If you only map plain text, your content may look unformatted or broken—especially in email campaigns.
What Happens If You Skip One?
Skipping HTML in email exports can cause layout issues or blank messages.
Skipping Plain Text is usually fine—most platforms auto-generate it from the HTML.
Best Practice
Always include HTML for anything that needs structure or formatting.
Use Plain Text only as a fallback or if your platform explicitly requires it.