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Intent Scoring API

Score companies and contacts by purchase intent using semantic ranking to prioritize your outreach.

Written by Kyle Schuster
Updated this week

Overview

The Intent Scoring endpoints use semantic ranking to help you prioritize which companies and contacts to reach out to first. By analyzing signal data, the API scores each entity based on how closely their recent activity aligns with your ideal buying signals.

Credit cost: 5 credits per intent scoring request. This is higher than standard endpoints because intent scoring performs deep semantic analysis across multiple signals for each entity.

Score Company Intent

Ranks companies by intent based on their recent signals. Pass a list of company domains and a description of the buying behavior you are looking for.

Score Contact Intent

Ranks individual contacts by intent using the same semantic scoring approach.

How Intent Scoring Works

The scoring process evaluates signals associated with each entity against your intent criteria. Each entity receives a relevance score from 0 to 1, with higher scores indicating stronger alignment with the buying behavior you specified.

Use Cases

  • Pipeline prioritization: Score your existing pipeline to identify which accounts are showing the strongest buying signals right now

  • Account-based marketing: Rank target accounts by intent to focus ad spend and outreach on the most active buyers

  • Lead scoring: Combine intent scores with your existing lead scoring models for a more complete picture

  • Territory planning: Identify which accounts in a territory are currently most active

Tips

  • Be specific with your intent description for more accurate scoring

  • Combine intent scoring with signal type filters to focus on the signals most relevant to your sales motion

  • Re-score periodically as new signals are detected to keep your prioritization current


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