Some buyers receive hundreds of emails a day. Sadly, the majority of those emails are deleted. Often times, the only emails that get opened, are the ones that come from people or companies the recipient is interested in.
Including your company name in the preview of your email is an important step towards achieving a higher open rate, but the problem is, you only have so much space to work with in your subject line.
Solution - always have your company name be a part of your sender name.
Q: How do you reconfigure your sender name in gmail? (Video Instructions)
A: Follow the steps below:
In your Gmail account, click the gear in the top right corner of the screen, then click "Settings"
Where it says "Send mail as:", add another email address
Use the email address you'd like your emails to come from, and change the name to NAME | COMPANY NAME or NAME - COMPANY NAME
Make sure your changes are saved and the "Send mail as:" is updated with your changes as the default
And you're done! To help us make your experience better, please click one of the emojis below to show your satisfaction with this help article.