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Content Hub: Your AI Sales Playbook
Content Hub: Your AI Sales Playbook

Guide to Autobound's Content Hub - an AI-driven sales playbook for managing value props, sales assets, and writing styles for personalized outreach.

Joyce Frias avatar
Written by Joyce Frias
Updated over 2 months ago

Content Hub: Your AI Sales Playbook

Introduction

The Content Hub is a central feature in Autobound where users can access and refine their playbook of inputs. These inputs are crucial in guiding Autobound's AI to position messaging effectively for each customer. What sets Autobound apart is its ability to automatically generate your initial Content Hub and then use this information to create highly personalized content for your prospects.

Why Your Content Hub Matters

The information in your Content Hub directly feeds into Autobound's AI when generating content for prospects. This process works in conjunction with the insights Autobound finds on each prospect to create highly relevant and personalized outreach. Here's why accurate and comprehensive Content Hub inputs are critical:

  1. Personalized Content Generation: When using the Chrome extension or the sequencing engine, you can select specific value propositions, apply up to two sales assets, and choose your writing style before content generation.

  2. Smart Input Selection: Autobound's AI intelligently determines which value props and sales assets to apply based on the prospect's job title and LinkedIn profile information. However, you always have the option to manually override these selections.

  3. Consistent Messaging: By having well-defined inputs, you ensure that all generated content aligns with your brand voice and messaging strategy, regardless of which team member is using the tool.

  4. Efficiency and Scalability: With accurate inputs, you can generate highly personalized content at scale, saving time while maintaining quality.
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Automatic Content Hub Generation

When you first log into Autobound, the system automatically builds out your Content Hub for you. This process includes:

Confirming your Company name and company URL

  1. Enter the correct website URL during onboarding for proper data scraping

  2. Provide the exact name of your company as you want it to appear in emails (e.g., removing "Corp," "LLC," or "Inc." if desired)
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Scanning your website to determine your products and services.

Identifying value propositions for each offering


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Recognizing different buyer personas you target and your unique value propositions to each (i.e the pain points you solve, how you solve them, and the benefits they receive by having them solved).

Editing and Restarting the Process

After the initial generation, you can:

  • Review and edit any of the automatically generated content

  • Restart the entire process by clicking "Scan my website & build my content hub with AI"
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You can make these edits and find the button to scan your website by going to the Content Hub in your Autobound account.

Content Hub Sections

The Content Hub is divided into three main sections:

  1. Value Propositions

  2. Sales Assets

  3. Writing Styles

Let's explore each of these sections in more detail.

1. Value Propositions

Value Propositions are tailored messaging points based on different buyer personas. This section allows you to customize your outreach based on the specific roles and responsibilities of your prospects.

Key Features:

  • Persona-based messaging

  • Customizable value points

  • Role-specific benefits highlighting

Learn more about creating effective Value Propositions

2. Sales Assets

The Sales Assets section is where you store product-specific information, case studies, and other relevant details about your business. This information helps the AI understand your offerings and incorporate them into outreach efforts.

Key Features:

  • Product information storage

  • Case study repository

  • Custom business details, such as promotions or event messages, specific information for larger accounts, or reusable notes on particular accounts

  • Dive deeper into managing Sales Assets

3. Writing Styles

Writing Styles are crucial in defining the tone and approach of your outreach. This section offers both pre-built styles and the ability to create custom styles that align with your brand voice.

Key Features:

  • Pre-built style templates (e.g., BASHO email, Data-driven, CXO pitch)

  • Custom style creation

  • Style rules and sample email inputs

Here’s an example of a custom writing style the Autobound team wrote.

Learn more about writing styles in this guide

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Leveraging the Content Hub

By effectively utilizing the Content Hub, you can:

  1. Tailor your messaging to specific audience segments

  2. Ensure consistency in your outreach efforts

  3. Scale your personalized outreach efficiently

Remember, while the automatic generation provides an excellent starting point, regular reviews and updates will help maintain its effectiveness and ensure your AI-generated content remains fresh and impactful.

Next Steps

  1. Make sure your Company name is showing up correctly in your content. If not, you should redo the onboarding.

  2. Review the automatically generated Content Hub

  3. Make any necessary edits or refinements to ensure accuracy

  4. Familiarize yourself with how to select inputs in the Chrome extension and sequencing engine

  5. Explore each section of the Content Hub in detail:

    • Deep Dive into Value Propositions

    • Mastering Sales Assets in Autobound

    • Crafting Effective Writing Styles

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