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McCormickTraffic snapshot

mccormickcorporation.com received 41K monthly visits with traffic from 5 countries.

Source: Autobound Signal API · 66 signals tracked for McCormick · updated

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Extracted by Autobound

From the Signal API record
Signal
Traffic snapshot

What this signalsTraffic trends often track demand, marketing spend and growth.

Monthly visits
40,627
Month over month
+24.6%
3-month change
+17.7%
Global rank
827,886
Top country
US (38%)
Trend
Fluctuating

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The full record

From the Signal API record

Numbers

Country rank
313,220
Category rank
1,493
Change, 3 months
+17.7%
Change, month over month
+24.6%
Digital health score
42

Details

Measured month
Jul 2026
Category
food_and_drink/food_and_drink
Mail visits
0
Traffic band
Emerging
Direct visits
16,413
Search visits
17,876
Small website
No
Snapshot date
Jul 1, 2026
Social visits
0
Website title
Terms of Use | McCormick Corporation
Brand strength
Strong
Referral visits
6,297
AI traffic detail
None AI traffic at 0% (~0 visits).
Geo concentration
Moderately concentrated
Search dependency
Moderate
Consecutive months
1
Engagement quality
Low
Brand keyword ratio
2/5
Website description
mccormick & company, incorporated is a global leader in flavor, seasonings and spices. the company manufactures, markets and distributes spices, seasoning mixes, condiments and other flavorful products to the entire food industry
Country rank country
US
Digital health label
Fair
Social traffic level
Low
Brand strength detail
Strong brand recognition with 40% direct traffic. Brand keyword ratio: 2/5.
Digital health detail
Score 42: Engagement 29/100 (25%), Volume 50/100 (20%), Brand 81/100 (15%), Diversification 60/100 (15%), Rank 25/100 (15%), AI Readiness 0/100 (10%).

Extraction

Detected
Aug 13, 2026
signal_type
seo-traffic
signal_subtype
baseline

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The API returns more than this page shows

This page shows a preview. The full seo-traffic record in the Signal API and MCP can also have these 8 fields. Some fields are empty for some signals.

Company

  • linkedin_urlValue in the API
  • industriesValue in the API
  • employee_count_lowValue in the API
  • employee_count_highValue in the API
  • revenueValue in the API
  • descriptionValue in the API

Signal

  • signal_nameValue in the API
  • associationValue in the API
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Show the full JSONThe record on this page and the API request

GET /v1/signals/72586ae4-77aa-4d73-9fcc-f60b164f075f returns this record as JSON. POST /v1/companies/enrich returns every signal for mccormickcorporation.com.

{
  "signal_id": "72586ae4-77aa-4d73-9fcc-f60b164f075f",
  "signal_type": "seo-traffic",
  "signal_subtype": "baseline",
  "detected_at": "2026-08-13T12:24:40.293+00:00",
  "company": {
    "name": "McCormick",
    "domain": "mccormickcorporation.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "mccormickcorporation.com received 41K monthly visits with traffic from 5 countries.",
    "traffic": {
      "2026-05-01": 34519,
      "2026-06-01": 32603,
      "2026-07-01": 40627
    },
    "category": "food_and_drink/food_and_drink",
    "relevance": 49.2,
    "ai_traffic": {
      "total_visits": 0,
      "traffic_share": 0
    },
    "engagement": {
      "bounce_rate": 0.413,
      "pages_per_visit": 1.74,
      "avg_visit_duration_seconds": 16
    },
    "global_rank": 827886,
    "mail_visits": 0,
    "country_rank": 313220,
    "top_keywords": [
      {
        "cpc": 0.96,
        "name": "mccormick & company",
        "volume": 2520,
        "estimated_value": 1360
      },
      {
        "cpc": 0.57,
        "name": "mccormick",
        "volume": 19820,
        "estimated_value": 1330
      },
      {
        "cpc": 1.24,
        "name": "mccormick & company inc",
        "volume": 520,
        "estimated_value": 580
      },
      {
        "cpc": 1,
        "name": "mccormick & co",
        "volume": 980,
        "estimated_value": 300
      },
      {
        "name": "ccormick & company",
        "volume": 310,
        "estimated_value": 280
      }
    ],
    "traffic_band": "emerging",
    "category_rank": 1493,
    "direct_visits": 16413,
    "search_visits": 17876,
    "small_website": false,
    "snapshot_date": "2026-07-01T00:00:00+00:00",
    "social_visits": 0,
    "top_countries": {
      "GB": 0.05,
      "IN": 0.058,
      "NG": 0.052,
      "US": 0.384,
      "VN": 0.072
    },
    "website_title": "Terms of Use | McCormick Corporation",
    "brand_strength": "strong",
    "change_3mo_pct": 17.7,
    "change_mom_pct": 24.6,
    "referral_visits": 6297,
    "traffic_sources": {
      "mail": 0,
      "paid": 0,
      "direct": 0.404,
      "search": 0.44,
      "social": 0,
      "referral": 0.155
    },
    "ai_traffic_level": "none",
    "ai_traffic_detail": "None AI traffic at 0% (~0 visits).",
    "geo_concentration": "moderately_concentrated",
    "referral_strength": "strong",
    "search_dependency": "moderate",
    "consecutive_months": 1,
    "engagement_quality": "low",
    "brand_keyword_ratio": "2/5",
    "website_description": "mccormick & company, incorporated is a global leader in flavor, seasonings and spices. the company manufactures, markets and distributes spices, seasoning mixes, condiments and other flavorful products to the entire food industry",
    "country_rank_country": "US",
    "digital_health_label": "fair",
    "digital_health_score": 42,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 40% direct traffic. Brand keyword ratio: 2/5.",
    "digital_health_detail": "Score 42: Engagement 29/100 (25%), Volume 50/100 (20%), Brand 81/100 (15%), Diversification 60/100 (15%), Rank 25/100 (15%), AI Readiness 0/100 (10%).",
    "social_traffic_detail": "Low social traffic at 0% of total visits (~0 visits).",
    "engagement_quality_score": 29,
    "geo_concentration_detail": "Moderately concentrated traffic: US (38%), VN (7%), IN (6%).",
    "referral_strength_detail": "Strong referral strength at 16% of traffic (~6,297 visits).",
    "search_dependency_detail": "Moderate search dependency at 44% of total traffic.",
    "engagement_quality_detail": "Low engagement (29/100) with 41% bounce rate, 1.7 pages per visit, and 16-second average duration."
  }
}

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