Nike discontinued its Ghost Lace Cleats without an announcement, confirmed to a customer via a support email response.

{
  "signal_id": "612e5aaf-140b-5826-ad30-742b5a5b21b1",
  "signal_type": "reddit-company",
  "signal_subtype": "productChange",
  "detected_at": "2026-08-30T23:59:17+00:00",
  "company": {
    "name": "Nike",
    "domain": "nike.com"
  },
  "data": {
    "nsfw": false,
    "stage": "confirmed",
    "awards": 0,
    "timing": "completed",
    "topics": [
      "product discontinuation",
      "footwear",
      "customer support"
    ],
    "post_id": "1w2xis6",
    "summary": "Nike discontinued its Ghost Lace Cleats without an announcement, confirmed to a customer via a support email response.",
    "category": "discontinued",
    "evidence": [
      "[post] For me it was the Nike Ghost Lace Cleats. Gone one week, no announcement, and when I emailed about it I got a template back thanking me for my feedback.",
      "[post] The part that bugs me more than the discontinuation is that there's no way to know whether I was one of ten people who noticed or one of fifty thousand."
    ],
    "virality": "very_low",
    "post_date": "2026-08-30T23:59:17.000Z",
    "post_kind": "text",
    "post_text": "Not service complaints - the specific thing. For me it was the Nike Ghost Lace Cleats. Gone one week, no announcement, and when I emailed about it I got a template back thanking me for my feedback.\n\nThe part that bugs me more than the discontinuation is that there's no way to know whether I was one of ten people who noticed or one of fifty thousand. The company knows. We don't, because we all complained separately into inboxes that don't talk to each other.\n\nWhat's yours?",
    "sentiment": "negative",
    "subreddit": "TwitterMarketing",
    "post_flair": [
      "Discussion"
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    "post_title": "What's the one thing a company took away that you still think about?",
    "prominence": "core",
    "source_url": "https://www.reddit.com/r/TwitterMarketing/comments/1w2xis6/whats_the_one_thing_a_company_took_away_that_you/",
    "entity_role": "subject",
    "post_author": "Either-Necessary2527",
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    "post_author_url": "https://www.reddit.com/user/Either-Necessary2527/",
    "signal_category": "event",
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    "products_mentioned": [
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}

curl https://signals.autobound.ai/v1/signals/612e5aaf-140b-5826-ad30-742b5a5b21b1 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"nike.com","limit":20}'