swiggy.com traffic declined 33% to 14M monthly visits.

{
  "signal_id": "1a9b7c0d-8638-4180-80b6-fce0366edc01",
  "signal_type": "seo-traffic",
  "signal_subtype": "trafficDecline",
  "detected_at": "2026-10-12T08:31:14.208+00:00",
  "company": {
    "name": "Swiggy",
    "domain": "swiggy.com"
  },
  "data": {
    "trend": "fluctuating",
    "summary": "swiggy.com traffic declined 33% to 14M monthly visits.",
    "traffic": {
      "2026-07-01": 17260225,
      "2026-08-01": 20180038,
      "2026-09-01": 13522263
    },
    "category": "food_and_drink/restaurants_and_delivery",
    "relevance": 85,
    "ai_traffic": {
      "total_visits": 52037,
      "top_platforms": [
        {
          "name": "chatgpt.com",
          "rank": 1,
          "share": 41.665
        },
        {
          "name": "gemini.google.com",
          "rank": 2,
          "share": 6.315
        },
        {
          "name": "claude.ai",
          "rank": 3,
          "share": 0.804
        },
        {
          "name": "perplexity.ai",
          "rank": 4,
          "share": 0
        }
      ],
      "traffic_share": 0.004
    },
    "engagement": {
      "bounce_rate": 0.288,
      "pages_per_visit": 6.844,
      "avg_visit_duration_seconds": 498
    },
    "global_rank": 2934,
    "mail_visits": 135223,
    "country_rank": 301,
    "top_keywords": [
      {
        "cpc": 0.14,
        "name": "swiggy",
        "volume": 352660,
        "estimated_value": 1294670
      },
      {
        "cpc": 0.08,
        "name": "swiggy instamart",
        "volume": 66610,
        "estimated_value": 214520
      },
      {
        "cpc": 0.09,
        "name": "instamart",
        "volume": 181210,
        "estimated_value": 130050
      },
      {
        "cpc": 0.28,
        "name": "swiggy partner",
        "volume": 32280,
        "estimated_value": 36740
      },
      {
        "name": "swiggy customer care number",
        "volume": 1720,
        "estimated_value": 31560
      }
    ],
    "traffic_band": "major",
    "category_rank": 2,
    "direct_visits": 8424370,
    "search_visits": 3407610,
    "small_website": false,
    "snapshot_date": "2026-09-01T00:00:00+00:00",
    "social_visits": 649069,
    "top_countries": {
      "CN": 0.003,
      "GB": 0.003,
      "IN": 0.959,
      "SG": 0.003,
      "US": 0.013
    },
    "website_title": "order food online from india's best food delivery service. order from restaurants near you",
    "brand_strength": "strong",
    "change_3mo_pct": -21.7,
    "change_mom_pct": -33,
    "referral_visits": 419190,
    "traffic_sources": {
      "mail": 0.01,
      "paid": 0,
      "direct": 0.623,
      "search": 0.252,
      "social": 0.048,
      "referral": 0.031
    },
    "ai_traffic_level": "minimal",
    "ai_traffic_detail": "Minimal AI traffic at 0.4% (~52,037 visits). Top: chatgpt.com (42%), gemini.google.com (6%), claude.ai (1%), perplexity.ai (0%).",
    "geo_concentration": "highly_concentrated",
    "referral_strength": "weak",
    "search_dependency": "low",
    "consecutive_months": 1,
    "engagement_quality": "high",
    "brand_keyword_ratio": "4/5",
    "website_description": "order food online from restaurants and get it delivered. serving in bangalore, hyderabad, delhi, gurgaon, nagpur, jaipur, coimbatore, chandigarh, ahemdabad, visakhapatnam, lucknow, noida, mumbai, pune, indore, kochi, kolkata and chennai. order pizzas, burgers, biryanis, desserts or order from subway, pizza hut, dominos, kfc, mcdonalds.",
    "country_rank_country": "IN",
    "digital_health_label": "excellent",
    "digital_health_score": 80,
    "social_traffic_level": "low",
    "brand_strength_detail": "Strong brand recognition with 62% direct traffic. Brand keyword ratio: 4/5.",
    "digital_health_detail": "Score 80: Engagement 95/100 (25%), Volume 100/100 (20%), Brand 100/100 (15%), Diversification 40/100 (15%), Rank 100/100 (15%), AI Readiness 4/100 (10%).",
    "social_traffic_detail": "Low social traffic at 5% of total visits (~649,069 visits).",
    "engagement_quality_score": 95,
    "geo_concentration_detail": "Highly concentrated traffic: IN (96%), US (1%), GB (0%).",
    "referral_strength_detail": "Weak referral strength at 3% of traffic (~419,190 visits).",
    "search_dependency_detail": "Low search dependency at 25% of total traffic.",
    "engagement_quality_detail": "High engagement (95/100) with 29% bounce rate, 6.8 pages per visit, and 498-second average duration."
  }
}

curl https://signals.autobound.ai/v1/signals/1a9b7c0d-8638-4180-80b6-fce0366edc01 \
  -H "X-API-KEY: $AUTOBOUND_API_KEY"

curl -X POST https://signals.autobound.ai/v1/companies/enrich \
  -H "X-API-KEY: $AUTOBOUND_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"domain":"swiggy.com","limit":20}'