Adding Content Steps
When you create or edit a campaign, you’ll see the Content tab. Here, you can add content steps for each outreach action (e.g., email, LinkedIn message, call script).
To add a new content step:
Click Add Content Step or Let’s Get Started.
Choose the type of step (email, LinkedIn, call script, etc.).
Using Blueprints and Prompt Guidance
For each content step, you can guide the AI’s output using a blueprint—your custom prompt or template.
Blueprints allow you to directly influence the style, structure, and message you want the AI to generate.
How it works: Autobound intelligently threads personalized insights into your template. Roughly 85% of your original content will be retained—meaning your core message stays intact, while only the relevant personalization and enrichment is woven in.
You can paste your preferred template, and Autobound will rewrite and enhance it as needed.
Use square brackets (e.g., [job title], [company], [pain point]) within your template to tell the AI where to insert relevant insights or prospect details. This gives you granular control over each message’s personalization and flow.
Here’s an example we use at Autobound:
Subject: [clever subject line, 5 words or less, most words are lower case, super unique, personalized, and eye catching. i.e Autobound Co-Founder reaching out]
[instructions: write an INTENSELY, hyper-personalized email focused on {{prospectName}}'s SPECIFIC pain points. 100 words or less. Lots of paragraph breaks so it's easy to read].
Hi {{prospectName}},
[super personalized opening sentence that calls out something relevant based on the prospect, ideally linked to the necessity of email personalization, how hard it is, the need to grow pipeline faster, or low SDR productivity. if nothing can be found that's actually relevant to their pain points, then instead ask a question that's super focused on their pain points given their job title. write this in CLEAR-AS-DAY manner].
[explain the unique selling proposition of Autobound, but do NOT lead with features AT ALL. Instead, focus on the unique, HIGHLY specific ways that Autobound solves problems for companies similar to theirs. Be hyper-specific in listing a few insights we track that are ultra-salient to what they might care about].
Open to hearing how our AI-writer is helping similar teams 1.5 - 2x their reply rate?
Best,
{{userName}}
Configuring Content Hub Preferences
In the upper right corner, you’ll see Content Hub Preferences.
By default, Autobound will intelligently select the best value proposition, sales asset, or talking point for each contact in the campaign.
If you want to override this and use a specific value prop or sales asset for the entire campaign, you can set that here. This is useful for targeted campaigns, such as those focused on a single persona or use case.
You can also use the “Know Something We Don’t?” field to provide campaign-level context or instructions that the AI should take into account for every prospect (e.g., “This campaign is only for inbound demo requests—Make sure to mention you saw they filled out a contact sales form and I’m your POC over at {{userCompanyName}}). This helps the AI better understand the scenario and tailor messaging accordingly.
For more on customizing your value props and assets, learn about managing you Content Hub here.
Sequencing Mode vs. Individual Mode
You can choose how content steps relate to each other by toggling Sequencing Mode or Individual Mode:
Sequencing Mode: All content steps will have context on each other, so the AI can reference previous and upcoming steps—ideal for multi-step sequences.
Individual Mode: Each content step is generated independently, with no awareness of other steps.
Learn more in: Understanding Sequence vs. Individual Mode
Configuring Email Sends & Step Delays with Autobound
If you want Autobound to send emails directly through your connected Gmail or Outlook account, all content steps must be set as email steps. You can enable this feature by clicking Enable email sending from Autobound in the top right corner of the Content tab.
Once enabled, you can specify time delays between steps to control exactly when each message goes out.
To adjust delays, click into any step and set the desired timing.
For full setup instructions, see: Sending with Gmail and Outlook
Beyond Content: Adding Insights and Other Enrichment
Beyond writing messages, you can also enrich your campaign with rich prospect insights, which can be used to power personalization, segmentation, or be exported to other systems.
For more on how to add and configure insights, see: Adding and Configuring Insights