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Exporting to Instantly

Learn how to integrate Autobound with Instantly to send hyper-personalized content directly via Instantly's email platform.

Joyce Frias avatar
Written by Joyce Frias
Updated yesterday

Overview

We built the Instantly integration to help teams scale outbound email with best-in-class deliverability. Instantly supports inbox rotation, email warmup, and robust infrastructure to maximize sending reputation, while Autobound powers each message with deep personalization.

Before You Export: Prerequisites & Setup

  1. Create Your Campaign in Instantly

    Before you export from Autobound, create your campaign in Instantly.
    You’ll need this campaign ready so you can push prospects into it from Autobound.


  2. Get Your Instantly API Key

    To connect Instantly to Autobound, you’ll need your Instantly API key:

    • Click the "API Keys" section in the left sidebar

    • Click the "Create API Key" button

    • Enter the API key name (used for display purposes only)

    • Select the scopes you would like this API key to have

    • Press the "Create" button

    • Copy your API key for use in Autobound.

  3. Set Up Content Steps in Autobound

    In your Autobound campaign, make sure you have content steps configured as action columns. These are required for Autobound to generate and export personalized messages into Instantly.

    See: Configuring Content Steps


Exporting from Autobound to Instantly

  1. In your Autobound campaign, click the Actions button in the top right corner.

  2. Select Export and choose Instantly.


  3. When prompted, enter your Instantly API key to authorize the connection.

  4. Choose the Instantly campaign you created as your export target.


Note:

Autobound will automatically map your content steps to custom fields in Instantly (these become your merge variables in Instantly sequences).

Make sure to map the prospect’s email field, as well as any other data (like company name or job title) you want to use as variables in your Instantly campaign.


Setting Up Your Sequence in Instantly

  • Once you’ve run your export, go into Instantly and set up the steps for your campaign.

  • For each step where Autobound has provided content, insert the mapped custom fields/variables into your Instantly sequence:

    • New Thread (first email): Use both the subject and body variables (e.g., {{autobound_email_1_subject}}, {{autobound_email_1_body}}).

    • Reply steps: Only insert the body variable for each step (e.g., {{autobound_email_2_body}}, {{autobound_email_3_body}}, etc.).

    • Additional Threads: For any new thread, there will also be a subject variable (e.g., {{autobound_email_3_subject}}).

Helpful Tip:

Most users leverage a mix of Autobound and templated content in Instantly. You might use Autobound to generate a few highly personalized emails (step 1, step 2), while other steps use your standard Instantly templates with native merge variables. Both approaches can run side-by-side in a single sequence.


Automate Export

Once your export is configured, you can set it to run automatically—so new prospects and fresh content are always pushed into your Instantly campaign and sequence variables.

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